McLaren announce Workday partnership
British Formula One team McLaren have signed a multi-year partnership with Workday, a leading provider of enterprise cloud applications for finance and human resources. The partnership will see Workday join...
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McLaren announce Salesforce partnership
British Formula One team McLaren have announced a new partnership with Salesforce — a global leader in customer relationship management that is based out of San Francisco, California. Salesforce joins...
Red Bull join forces with CDW
Formula One reigning world champions Red Bull Racing have roped in technology solutions provider CDW as an Official Team Partner. The partnership will see CDW provide the team with advanced tools and expertise designed to drive success for the team, both on and off the track. Red Bull will also gain access to CDW's host of products and services along with IT solutions and services, as a part of the agreement. CDW had previously partnered with the team to be the Title Partner of the team's International Women's Day event. Christian Horner, Oracle Red Bull Racing Team Principal and CEO said, "Formula 1 is a technology-driven sport and being able to harness the power of a company like CDW is hugely important. CDW is active in a wide number of areas that are key to the Team’s success and the level of integration they’re able to effect is vital. We are about to embark on a massive new season and the fact that CDW will be helping to drive engagement with Max and Checo’s championship challenge is fantastic news.” Sona Chawla, Chief Growth and Innovation Officer, CDW, spoke about the partnership, commenting, "At CDW, we make technology work so people can do great things. Helping Oracle Red Bull Racing to elevate its use of technology is a unique privilege and we’re proud to stand behind the team as it strives to continue its well-documented success on the racetrack. As a customer-focused organisation, we’re also excited about this partnership because so many of our customers have a deep-rooted passion for Formula 1 and the incredibly talented Oracle Red Bull Racing team.”
Alfa Romeo expand Everdome partnership
Swiss Formula One team Alfa Romeo have extended their partnership with hyper-realistic metaverse platform, Everdome. The partnership extension will see Everdome provide Alfa Romeo fans with a new digital home with a series of exclusive and immersive experiences and allowing them to get ever closer to the team. Everdome will also continue to create multiple metaverse experiences throughout the ongoing Formula One race calendar. Alessandro Alunni Bravi, Team Representative, commented, "We are delighted to continue our exciting collaboration with Everdome: the interest around the metaverse is quickly rising, and their hyper-realistic approach in creating their metaverse platform fits closely with our ambitions to offer our fans new, immersive, and high-quality experiences, getting them closer to our team. 'Everdome plans to transform the way people consume sporting events while raising the bar for fan engagement; all of this will add a futuristic dynamic to the traditional motorsports experience for racing teams and fans alike, and we are thus looking forward to working together and unlocking the full potential of our partnership. I’m excited to see Everdome’s platform live in the Formula One paddock for the first time, this weekend, and to see our team’s world come to life in the metaverse as the season progresses.”
SAUDIA inks deal with Aston Martin F1
The national flag carrier of Saudi Arabia, SAUDIA has been announced as the Official Global Airline Partner of the Aston Martin Formula One team following an agreement between both. As part of the deal, SAUDIA have also launched a new global competition which will give fans an exclusive Aston Martin F1 experience at one of the Grand Prix events to which SAUDIA flies. Khaled Tash, SAUDIA Group Chief Marketing Officer, commented, "We are very excited to expand SAUDIA's strategic sports partnership portfolio and announce our most recent collaboration with such a renowned name in the automotive and motorsport industry. At SAUDIA, we believe in the power of sports to unite people and create a borderless world. Therefore, we have been highly selective in choosing top global sporting teams that share our vision. 'With a passion for driving innovation and sustainability-focused initiatives, we are confident that we have found a natural partner in Aston Martin Aramco Cognizant Formula One Team. Together, we look forward to providing unforgettable experiences for Formula One fans in the Kingdom and beyond throughout the 2023 season."
Ferrari extend Riva partnership
Scuderia Ferrari have renewed their partnership with yacht company Riva. The partnership extension will see Riva continue on as an Official Sponsor of the team for the 2023 season. The renewal of the deal will also see the yacht brand's logo continue to appear on the Ferrari race car and also on the race helmets of both Ferrari drivers. Alberto Galassi, CEO, Ferretti Group, said, "Number ones understand each other and teaming up comes naturally to them. Riva and Ferrari are so alike in so many ways, from their supreme style and beauty to their striving for perfection in every detail, that when Charles Leclerc and Carlo Sainz Jr. climb out of their racing cars, they choose our magnificent boats to relax and have fun on. 'In Formula 1 I recognise one of the key factors behind Riva’s success – a fierce determination to keep improving the performance and quality of the product. I see this same mindset in Charles and Carlos, and it’s a pleasure for our brand to be associated with their sporting endeavours.”
Las Vegas Grand Prix partners with Switch
Independent leader in exascale data centre ecosystems, edge data centre designs, industry-leading telecommunications solutions, and next-generation technology innovation, Switch have announced a multi-year partnership with the Las Vegas Grand Prix. The multi-year deal will see the technology infrastructure firm work with the Las Vegas Grand Prix to work towards achieving net zero carbon emissions by 2030. Switch will be serving as an Event Partner of the Las Vegas Grand Prix, which will be making its debut in November, 2023. Pilar Harris, Senior Director of CSR and Government Relations for the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX, commented, "Formula 1 has made it its mission to work towards becoming a net zero global sport, and, as the newest race on the F1 calendar, we wanted to ensure that we were doing our part to support that initiative. By collaborating with a local industry leader, like Switch, we can find ways to establish environmentally conscious practices and operate this event for the ultimate good of the Las Vegas community."
Alfa Romeo extend Edelweiss agreement
Swiss Formula One team Alfa Romeo have extended their partnership with air company Edelweiss, which will see the Swiss air firm continue on as the Official Airline Supplier of the...
McLaren Racing extend New Era partnership
McLaren Racing have announced a multi-year extension of their partnership with headwear and lifestyle brand New Era. The extension agreement will see New Era become the Official Headwear Partner of...
Red Bull and PokerStars renew partnership
Red Bull Racing have extended their partnership with PokerStars, which will see the partnership continue on into a second consecutive year. The renewal will see PokerStars continue to provide the...
Formula One renews ESPN partnership
Formula One has renewed its partnership with ESPN following a multi-year extension agreement. The extension will see ESPN continue broadcasting the series in Latin America (excluding Mexico and Brazil) and...
Alpine announce new Canel's deal
Mexican confectionery Canel’s has announced a new multi-year partnership with French Formula One team Alpine. The partnership will see Canel's continue on as the Official Confectionary Partner of the team....
Aston Martin ink Velocity Black deal
British Formula One team Aston Martin have roped in Velocity Black as their Official Luxury Lifestyle Partner. Velocity Black is a digital members’ club and luxury concierge that harnesses cutting-edge...
OAKBERRY teams up with Haas
American Formula One team Haas have announced OAKBERRY as their Official Açaí Partner ahead of the 2023 Formula One season. The partnership is aimed at growing the OAKBERRY brand in...
Ferrari signs partnership with VGW
Formula One team Ferrari have announced a multi-year partnership with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of cutting-edge online social games. The partnership...
Williams on-boards Jumeirah as Team Partner
British Formula One team Williams Racing have roped in Jumeirah Hotels & Resorts as an Official Team Partner ahead of the 2023 Formula One season. The global luxury hospitality firm's...
Alfa Romeo announce Diagnostix partnership
Formula One team Alfa Romeo have inked a new partnership agreement with Diagnostix, a leading medtech firm. The agreement will see Diagnostix join as an Official Team Partner of the...
Ferrari and ZCG team up ahead of 2023 Formula One season
Formula One team Scuderia Ferrari have roped in ZCG as an Official Team Partner ahead of the 2023 Formula One season. ZCG is an industry leader comprising private markets, asset...
AlphaTauri ink XMTrading deal
Leading online CFD & FX broker, XMTrading has been announced as the Official FX Trading Partner of Italian Formula One team Scuderia AlphaTauri. The partnership will see the team help XMTrading gain global visibility and brand awareness. Additionally the XMTrading branding will also be present on various prime locations of the AlphaTauri race car and driver race suits. Franz Tost, Team Principal of Scuderia AlphaTauri, commented, "I am pleased to welcome XMTrading to Scuderia AlphaTauri as an official partner ahead of the 2023 Formula 1 season. Our values align well with theirs, as we both have a shared vision of continuous innovation in the pursuit of excellence, and I’m looking forward to working with them.”
IMG and Formula One announce partnership
IMG and Formula One have announced a new in-ship and in-flight rights agreement, which will see IMG broadcast F1 on its Sport 24 and Sport 24 Extra channels for the...
Alfa Romeo join forces with R-M
Swiss Formula One team Alfa Romeo have roped in premium refinish paint brand R-M, with the latter joining as the exclusive technical paint supplier of the team. Alfa Romeo will...
Alfa Romeo extend Marelli partnership
Swiss Formula One team Alfa Romeo have extended their partnership with automotive supplier Marelli. The partnership which started in the 2019 season will continue on for the 2023 season. The partnership extension will see the Marelli brand continuing to provide the team with their products and the Marelli logo present on the Alfa Romeo race car, on the top of the chassis. Alessandro Alunni Bravi, Team Representative of Alfa Romeo F1 Team Stake, commented, "We are delighted to continue our partnership with Marelli, a dedicated technology partner of our team for several years. With a long-standing motorsport heritage, experience in racing and an undeniable passion for competition, Marelli’s values are akin to our own. We have been using their products, a guarantee of excellence, for a number of years now, and they are perfectly integrated within our cars. We are looking forward to working with them this season.”
Formula One and Coupang Play announce partnership
Formula One has announced a new multi-year partnership with South Korean OTT service Coupang Play. The partnership will see Coupang Play live-stream the 2023 FIA Formula One World Championship to...
Formula One and Fuji TV extend partnership
Formula One has extended its partnership with Fuji Television Network, INC, which will see the CS broadcasting service Fuji Television NEXT Live Premium continue broadcasting the F1 events till 2025....
Red Bull Powertrains teams up with Convergent Science
Formula One team Red Bull Racing's power unit-manufacturing division Red Bull Powertrains (RBPT), which was created in 2021 to develop power units for Red Bull and AlphaTauri, has announced a...
Alfa Romeo and Corinthian Re team up
Swiss Formula One team Alfa Romeo have announced a new partnership with Corinthian Re, a speciality collateralised reinsurance company that is a subsidiary of The Corinthian Group. The partnership will...
Formula One announces Qatar Airways deal
Formula One has announced a multi-year partnership with Qatar Airways, which will see the latter join as the Global Airline Partner of Formula One. The partnership was announced at the...
Ferrari and VistaJet renew partnership
Italian Formula One team Scuderia Ferrari and global private jet company VistaJet have announced a renewal of their long-standing partnership. The renewal of the partnership will see VistaJet continue on...
Formula One inks deal with DAZN Japan
Formula One has announced a multi-year partnership with streaming services DAZN. The partnership will see DAZN broadcast Formula One in Japan till 2025. The partnership will kick off with the upcoming 2023 season where DAZN will broadcast the entire 23 race calendar including the practice sessions and qualifying sessions. DAZN will also broadcast the pre-season testing in Bahrain and also broadcast the Formula 2 and Formula 3 championships in the region where Japanese driver Ayumu Iwasa will take part in F2. Ian Holmes, Director of Media Rights and Content Creation at Formula One, commented, "Japan is a historic market for Formula 1 with some of the most passionate fans in the world, and we are delighted to announce this partnership with DAZN for them to continue to broadcast Formula 1 for the next three years. As Formula 1 continues to grow and attract new fans in Asia and around the world, it is vital that the broadcasting of our events is of the highest standard. Over the next three seasons, we look forward to working with DAZN to ensure our fans continue to enjoy the spectacle and entertainment of Formula 1.”
Haas team up with TravisMathew
American Formula One team Haas have announced a new partnership with California-based premium lifestyle performance apparel brand, TravisMathew. TravisMathew will join as the team's Official Travel Kit and Luggage Supplier. The partnership will see TravisMathew provide the American team with with travel necessities including: Lifestyle apparel, inclusive of items from TravisMathew’s Cloud Collection and more TravisMathew footwear including The Daily Shoe and The Phenom TravisMathew-branded luggage and backpacks The partnership will kick off at the pre-season testing in Bahrain, where the California brand will provide the team with apparel and luggage.