Alpine F1 partner with Xbox
French Formula One team Alpine have partnered with Xbox, which will join as the team's Official Console Partner. The Xbox PC Game Pass will also become an Official Partner of...
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Aston Martin F1 extend AvaTrade partnership
Online trading firm AvaTrade has renewed its partnership with British Formula One team Aston Martin, which will see it continue on as the team's Official Trading Partner. AvaTrade's branding will...
Mercedes F1 partner with Mind
Formula One team Mercedes have announced British mental health charity Mind as their Official Team Charity for the 2023 and 2024 F1 season. As per the deal, the German team...
Formula One renews LIQUI MOLY deal
Formula One has announced a new multi-year partnership renewal of its deal with German lubricant and additive manufacturer LIQUI MOLY. Continuing on as an Official F1 Partner, LIQUI MOLY will...
Italian Grand Prix 2023: Race Preview
After an eventful Dutch Grand Prix, we are headed to the iconic Monza circuit for the 2023 Italian Grand Prix. On one of the most iconic circuits in the history...
Ferrari partner with Marina Bay Sands
Italian Formula One team Ferrari have roped in the Marina Bay Sands hotel chain as an Official Partner after a two-year partnership agreement. As per the deal, Marina Bay Sands...
Aston Martin join forces with Aleto Foundation
British Formula One team Aston Martin have teamed up with the Aleto Foundation — a charitable organisation dedicated to promoting social mobility. The partnership will see Aston Martin and Aleto...
Red Bull Racing partner with Bybit
Formula One team Red Bull Racing have partnered with cryptocurrency exchange Bybit to launch the Velocity Series. The Velocity Series will see racing come together with art to create digital...
Alpine team up with Amazon Music
Amazon Prime Music has been announced as the Official Music Streaming Sponsor of French Formula One team Alpine. Amazon Music becomes the first-ever music streaming service to partner with a Formula...
Aston Martin announce Valvoline partnership
Valvoline Global has been announced as the Official Lubricant Partner of the Aston Martin Formula One team following a long-term partnership agreement. The partnership will kick off with the upcoming...
Aston Martin expand TikTok partnership
Aston Martin and TikTok have extended and expanded their partnership, which will see TikTok continue to work on various fan engagement activities for the British Formula One team as they...
Formula One (F1) Sponsors 2023
With the much-anticipated 2022 Formula One season finally kicking off, we are officially in the new regulations era. Along with these new regulations, the new season also sees Formula One...
Formula One and Sky Group team up for first-ever F1 broadcast for children
Formula One has announced a partnership with Sky Group, which will see the two parties co-produce the first-ever Formula One broadcast for children at the 2023 Hungarian Grand Prix. Formula...
Sebastian Vettel invests in SailGP German team
Former four-time Formula One World Champion Sebastian Vettel and double Olympic medal-winning sailor Erik Heil have teamed up with entrepreneur Thomas Riedel to announce the Germany SailGP Team. Riedel is...
Alfa Romeo partner with Aioka
Formula One team Alfa Romeo have announced a new partnership with Aioka, which will be joining as their Global Concierge Supplier. Known for creating unique and specially curated customer experiences...
Haas partner with MGM Resorts International
Haas F1 have announced a new deal with global entertainment company MGM Resorts International, which will join their sponsorship portfolio as an Official Partner. The partnership will have the MGM...
Formula One and Heineken extend partnership
Formula One (F1) has extended its partnership with Dutch beer brand Heineken. The new multi-year extension grows on the existing seven-year partnership that Formula One and Heineken have had since...
McLaren extend Deloitte partnership
McLaren Racing have announced a multi-year extension of their partnership with Deloitte, which will see the latter continue on as the Official Transformation Partner of the Formula One team. The...
Aston Martin announce partnership with Wolfgang Puck
British Formula One team Aston Martin (AMF1) have announced a new Global Partnership with world-renowned chef Wolfgang Puck. The partnership will kick-off from the upcoming Monaco Grand Prix. The partnership...
Honda set for F1 return with Aston Martin
British Formula One team Aston Martin have announced that they will be entering in a works partnership agreement with Japanese manufacturer Honda, starting with the 2026 Formula One (F1) season....
Formula One extends MSC Cruises deal
Formula One has announced a multi-year extension of its global partnership with MSC Cruises, one of the world's largest cruise brands. The partnership will see MSC Cruises continue on as...
Aston Martin and Banco Master join forces
Formula One team Aston Martin have announced a new partnership with investment and merchant bank Banco Master. Headquartered in São Paulo, Brazil, Banco Master joins the team as their Official...
Formula One teams up with PUMA
PUMA has inked a multi-year partnership agreement with Formula One. Joining as an Official F1 Provider, PUMA will produce F1-licensed apparel, footwear and accessories as well as exclusively sell F1...
AutoNation inks partnership with Alpine
French Formula One team Alpine have announced a one-off partnership with automotive retailer AutoNation for the upcoming Miami Grand Prix 2023. AutoNation will join Alpine as a Sponsor for the...
Ferrari ink DXC Technology partnership
DXC Technology, a global technology services company specialising in the production of advanced digital solutions for the automotive sector, has announced a multi-year partnership with Italian Formula One team Ferrari. ...
Miami Grand Prix teams up with Draiver
South Florida Motorsports, the race promoter in charge of the Miami Grand Prix F1 event, has roped in Draiver as an Official Event Supporter of the 2023 Miami Grand Prix. ...
VIVA teams up with Miami Grand Prix 2023
VIVA, a telecommunications firm with data-centric platforms providing customers with the best overall experience, has been announced as a Founding Partner of the 2023 Miami Grand Prix following a partnership...
Williams Racing launch Frank Williams Academy
British Formula One team Williams Racing have announced the launch of the Frank Williams Academy, which is an initiative by the Spinal Injuries Association (SIA), the Official Charity of the team....
Formula One inks new deal with Paramount+
Formula One has announced a new multi-year partnership with subscription service Paramount+. The partnership will see Paramount+ join as an Official Partner of F1. The deal will see Paramount+ content...
McLaren extend OKX partnership
OKX, a leading Web3 tech company and the second-largest crypto exchange in the world by trading volume, has announced a partnership extension with British Formula One team McLaren Racing, which...