Stake F1 Team Kick Sauber have announced a partnership agreement with transport solutions provider Scania. The deal will see the Swedish company serve as an Official Supplier to the Swiss...
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Qatar F1 track teams up with Visit Qatar
The Lusail International Circuit, which hosts Formula One and MotoGP events, has partnered with the Qatar Tourism Authority, making "Visit Qatar" the Official Tourism Partner of the venue for 2024....
Audi accelerates Sauber takeover ahead of 2026 F1 entry
Audi has announced a complete takeover of the Sauber F1 team, reaffirming its commitment to Formula One as it gears towards a 2026 entry. The German automaker had announced in...
Red Bull Racing sign long-term Castore extension
Oracle Red Bull Racing have signed a partnership extension agreement with British performance sportswear brand Castore. The new deal is reported to be the "largest ever apparel partnership" in terms...
McLaren Racing announce Genesys partnership
McLaren Racing have signed a partnership agreement with Genesys, a global cloud leader in AI-powered experience orchestration, which comes on board as an Official Partner of the Arrow McLaren IndyCar...
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Scuderia Ferrari renew HARMAN partnership
Automotive electronics company and Samsung subsidiary HARMAN has renewed its partnership agreement with Italian Formula One team Scuderia Ferrari, having agreed continue on as an Official Partner of the Maranello-based...
Stake F1 Team announce Extreme Networks deal
Stake F1 Team KICK Sauber have announced a partnership agreement with San Jose, California-based cloud networking company Extreme Networks. The partnership will see Extreme Networks' Wi-Fi 6E solutions provide the...
McLaren Racing expand TUMI deal
McLaren Racing have announced a partnership expansion agreement with global lifestyle and luxury travel brand TUMI, which will thus serve as the Official Luggage Partner to the NEOM McLaren Extreme...
Formula One 2024 Team Sponsors: Oracle Red Bull Racing
This article contains information about the organisations enjoying branding presence across the assets of Formula One (F1) team Oracle Red Bull Racing as their official sponsors and partners during the...
Alpine partners with INFINOX
French automaker Alpine has announced a partnership agreement with trading platform INFINOX, which thus becomes the Official CFD Global Trading Partner of BWT Alpine F1 Team as well as the...
Formula One 2024 Team Sponsors: Williams Racing
This article contains information about the organisations enjoying branding presence across the assets of Formula One (F1) team Williams Racing as their official sponsors and partners during the 2024 FIA...
Formula One 2024 Team Sponsors: Scuderia Ferrari
This article contains information about the organisations enjoying branding presence across the assets of Formula One (F1) team Scuderia Ferrari as their official sponsors and partners during the 2024 FIA...
Mercedes F1 team up with BetterUp
The Mercedes-AMG Petronas F1 Team have announced a partnership agreement with life coaching company BetterUp. The supply partnership will see BetterUp provide the Mercedes staff and personnel access to its...
McLaren Racing and Hilton prolong partnership
McLaren Racing have extended their partnership agreement with Hilton, which will thus continue on as the Global Hotel Partner of the F1 team. The partnership will celebrate its 20-year anniversary...
FIA signs new deal with AlphaTauri
The Fédération Internationale de l'Automobile (FIA) has signed AlphaTauri as its Official Clothing Partner on a three-year deal. AlphaTauri will also serve as an Official Partner to the FIA Prize...
Aston Martin Aramco F1 Team extend SentinelOne partnership
Aston Martin Aramco F1 Team have extended their partnership with American cybersec company SentinelOne, which will thus continue on as the Official Cybersecurity Partner of the British outfit. As per the multi-year...
BWT Alpine F1 Team partner with Microsoft to launch STEM programme
BWT Alpine F1 Team have partnered with Microsoft to launch the "Race into STEM Programme, a global initiative aimed at inspiring young women to pursue their passions and create a pathway...
Visa Cash App RB F1 Team partner with Hugo Boss
Visa Cash App RB F1 Team (VCARB), the side previously known as AlphaTauri, have announced a partnership agreement with German luxury fashion company Hugo Boss, which comes on board as...
McLaren Racing team up with Optimum Nutrition
McLaren Racing have roped in global sports nutrition brand Optimum Nutrition as their Official Sports Nutrition Partner on a multi-year deal. The partnership will see Optimum Nutrition support the British...
McLaren Racing expand Workday partnership
McLaren Racing have expanded their multi-year partnership agreement with Workday, a US-based provider of enterprise cloud applications for finance and human resources. The expansion agreement will see Workday continue on...
McLaren Racing team up with Ecolab
McLaren Racing have roped in US-based water, hygiene, and infection prevention solutions provider Ecolab as an Official Partner on a multi-year deal. The partnership will see Ecolab support the Woking-based...
Scuderia Ferrari partner with Peroni Nastro Azzurro 0.0%
Scuderia Ferrari have signed a multi-year partnership agreement with Peroni Nastro Azzurro 0.0%. The Italian non-alcoholic beer brand thus becomes an Official Team Partner of the F1 outfit and will...
Aston Martin F1 renew Girard-Perregaux partnership
Aston Martin Aramco F1 Team have renewed their partnership agreement with Swiss luxury watchmaker Girard-Perregaux. The partnership, which began three years ago, is set to continue, with the Girard-Perregaux branding remaining on...
Aston Martin Aramco F1 Team sign Financial Times deal
Aston Martin Aramco F1 Team (AMF1) have announced a partnership agreement with British daily newspaper Financial Times (FT). The partnership will entail exclusive global activations jointly hosted by the British Formula One...
Scuderia Ferrari renew ManpowerGroup deal
Scuderia Ferrari have announced the renewal of their partnership with American multinational workforce solutions company ManpowerGroup. ManpowerGroup will thus continue on as an Official Partner of the Italian Formula One...
Pietro Fittipaldi and Oliver Bearman revealed as Haas reserve drivers
MoneyGram Haas F1 Team have revealed their reserve drivers for the 2024 Formula One season, with Pietro Fittipaldi and Oliver Bearman taking up the two spots. Bearman, who made his...
Ferrari extends partnership with Z Capital Group
Italian Formula One team Scuderia Ferrari has announced an extension agreement with Z Capital Group (ZCG), who will become a Team Partner for the 2024 season. The two parties had...
Visa Cash App RB F1 Team sign Piquadro deal
Visa Cash App RB F1 Team (VCARB), the Formula One side formerly known as AlphaTauri, have announced a partnership agreement with Italian luxury brand Piquadro, which thus comes on board...
Visa Cash App RB F1 Team partner with TUDOR
Swiss watchmaker TUDOR has announced its return to motorsports after signing an Official Partnership agreement with Visa Cash App RB F1 Team, formerly known as "AlphaTauri". The partnership will put...
McLaren Racing rope in Airwallex as Official Partner
Global financial technology company Airwallex has been announced as an Official Partner of the McLaren Formula One team on a multi-year deal. As per the agreement, McLaren Racing will use...