Cricket West Indies (CWI) announces RUSH Sports partnership
Cricket West Indies (CWI) has signed a new two-year deal with RUSH Sports, which will see the latter gain the exclusive broadcast rights for the West Indies men's and women's...
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Dream11 becomes new jersey sponsor for Indian Cricket Team
Indian fantasy gaming platform Dream11 is set to become the new official jersey sponsor of the Indian cricket team. As per the deal, the two parties have agreed to sign...
New Challenges For Indian Cricket In 2023
As you have observed, the performance of the Indian cricket team was riddled with disappointments in 2022. Apart from a handful of bilateral series victories over the weaker teams, there...
England and Wales Cricket Board Sponsors 2023
This article contains information regarding the organisations that have agreements in place with the England and Wales Cricket Board (ECB), serving as its partners or sponsors and thereby enjoying branding...
Baseline Ventures renews contract with Smriti Mandhana
Indian professional cricketer Smriti Mandhana and sports marketing company Baseline Ventures have signed a multi-year extension agreement. In accordance with this agreement, the company will continue to solely represent Mandhana....
Virat Kohli announced as Batwrap brand ambassador
Australian sports equipment brand Batwrap has roped in Indian professional cricketer Virat Kohli as a brand ambassador. With the goal of helping get the best out of your old bats...
BBC Sport extends ECB deal
The England and Wales Cricket Board (ECB) has extended its partnership with BBC Sport for a further four years, renewing the audio rights deal that is now set to run...
Tamil Nadu Premier League (TNPL) Sponsors 2023
This article contains information regarding the organisations enjoying a strong branding presence across the Tamil Nadu Premier League’s (TNPL) physical and digital assets as its sponsors and partners for the...
JioCinema gets digital rights for India's tour of West Indies
Viacom18's streaming platform JioCinema has won the digital rights for the upcoming India tour of the West Indies 2023. As per the agreement, JioCinema will live-stream the Men in Blue's...
Hardik Pandya becomes brand ambassador for Hyundai EXTER
Hyundai Motor India has roped in Indian professional cricketer Hardik Pandya as a brand ambassador for the Hyundai EXTER. As per the agreement, Pandya will promote the new Hyundai SUV...
Infinity Learn launches new campaign featuring Rohit Sharma
Infinity Learn by Sri Chaitanya, a Hyderabad-based Indian edtech company, has introduced the "Rohit Sharma Badal Gaya" educational advertising campaign featuring its brand ambassador, Indian professional cricketer Rohit Sharma. This...
Swaraj Tractors ropes in MS Dhoni as brand ambassador
Indian wicketkeeper-batter MS Dhoni, who is already an existing customer of Mohali, Punjab-headquartered tractor manufacturer Swaraj Tractors, has now been confirmed as a brand ambassador of the company. Via this collaboration,...
CEAT on-boards Matthew Hayden as brand ambassador
Former Australian cricketer and commentator Matthew Hayden has been unveiled as the latest brand ambassador for CEAT — an international tyre manufacturer based in Mumbai, India. As part of the...
HSBC India unveils new campaign featuring Virat Kohli
Indian professional cricketer Virat Kohli has been unveiled as an HSBC India brand ambassador in the company's latest ad campaign. In the campaign, Kohli is depicted in a never-before-seen avatar...
Chaiiwala strikes partnership with The Hundred, becomes Official Chai Partner
In a first for cricket in this category, The Hundred has announced a new partnership with Chaiiwala, which will take on the role of Official Chai Partner of the tournament's...
HyugaLife ropes in KL Rahul as investor and brand ambassador
Indian professional cricketer KL Rahul has joined Mumbai-based online health and wellness products retailer HyugaLife as an investor and a brand ambassador. Fast&Up, MuscleBlaze, MyFitness, Optimum Nutrition, Power Gummies and...
TagZ Foods on-boards Shikhar Dhawan as investor and brand ambassador
Indian professional cricketer Shikhar Dhawan has joined Bengaluru-based urban snack company TagZ Foods as an investor as well as a brand ambassador. With Dhawan's assistance, TagZ Foods hopes to engage...
Smriti Mandhana roped in by Wrangler as brand ambassador
Indian professional cricketer Smriti Mandhana has been named the latest brand ambassador of Wrangler, according to an announcement from Bengaluru-based tech-native retail company ace turtle. In India, ace turtle holds...
ICC inks long-term partnership with DP World to accelerate growth of cricket
The International Cricket Council (ICC) has named Dubai-based global smart end-to-end supply chain logistics solutions provider DP World as its Official Global Logistics Partner. Beginning with the 2023 ICC World...
Tamil Nadu Premier League (TNPL) inks deal with FanCode
The Tamil Nadu Premier League (TNPL) has partnered with FanCode, which has gained the exclusive digital rights for the domestic cricket league. The deal will see FanCode livestream the TNPL,...
Farmley on-boards Rahul Dravid as brand ambassador
Indian dry fruits and nuts brand Farmley has announced former Indian cricketer Rahul Dravid as its first-ever brand ambassador. As per the agreement, Dravid will be endorsing Farmley's line of...
England and Wales Cricket Board (ECB) inks Metro Bank partnership
Metro Bank, a commercial banking institution established in the UK, has announced a cooperation agreement with the England and Wales Cricket Board (ECB), the principal governing body of cricket in...
ICC revenue model poses threat to game's growth, claim Associate Members
The International Cricket Council's (ICC) planned new international revenue distribution scheme, which disproportionately benefits the superpowers in the game, is causing concern among several Associate board members, who believe it...
England and Wales Cricket Board (ECB) strikes Laithwaites partnership
The England and Wales Cricket Board (ECB), the governing body of cricket in England and Wales, has announced a multi-year agreement with the British winemaker Laithwaites. Laithwaites has been designated...
Maharashtra government launches Swachh Mukh Abhiyan with Sachin Tendulkar
Indian cricketing legend Sachin Tendulkar has been named the "Smile Ambassador" for the Maharashtra government's "Swachh Mukh Abhiyan" initiative. In a Memorandum of Understanding (MOU) signed for five years, the...
Ageas Federal Life Insurance launches "Sachinverse" campaign
Private life insurance firm Ageas Federal Life Insurance has unveiled its new branding initiative titled "Sachinverse". Featuring cricket legend Sachin Tendulkar, the campaign is aimed at emphasising how technology profoundly...
The Hundred gets new captains
There are some new captains set to feature in The Hundred this season, with the likes of Ellyse Perry, Sophie Ecclestone and Tom Abell taking up leadership roles. Perry will...
Tide & Sociowash launches new campaign with Punjab Kings (PBKS)
Tide and Sociowash have teamed up to develop an integrated promotional campaign featuring Punjab Kings (PBKS) captain and Team India batter Shikhar Dhawan as well as youngsters Arshdeep Singh and...
Sourav Ganguly announced as brand ambassador of Tripura Tourism
Former Indian cricket team captain and ex-Board of Control for Cricket in India (BCCI) President Sourav Ganguly has been announced as a brand ambassador for Tripura Tourism. The announcement was...
Veda Krishnamurthy partners with JetSynthesys sports marketing agency Real Sports
Indian professional cricketer Veda Krishnamurthy has signed up with Real Sports, a sports marketing firm from JetSynthesys. The arrangement intends to enhance Krishnamurthy's reputation as a cricketer and entrepreneur worldwide. ...
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