Melbourne Stars team up with Lite n' Easy
Australian dietary supplements brand Lite n' Easy has announced a new partnership with Big Bash League franchise Melbourne Stars. Lite n' Easy, as per the deal, will serve as an...
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ICC inks deal with Indraprastha Apollo Hospitals
The International Council for Cricket (ICC) has announced a new partnership agreement with Indraprastha Apollo Hospitals, which thus becomes the Official Medical Partner of the 2023 ICC Men's Cricket World...
From IPL Thrills to World Cup Spectacles: A Comprehensive Guide to Cricket's Top Tiers
Cricket is more than just a sport. In many parts of the world, it's a religion, a way of life, and a cultural tapestry that weaves together stories of passion,...
Ravi Shastri teams up with Bumble
Former World Cup winner and Team India head coach Ravi Shastri have teamed up with the dating and networking app Bumble for an exciting campaign. The campaign encourages people to...
ICC and ConfirmTkt partner up
Bengaluru-based train ticket booking platform ConfirmTkt has been roped in as an Official Licensee of the 2023 ICC Men's Cricket World Cup following a partnership agreement with the International Cricket Council. The partnership will...
ICC teams up with Mphasis
The International Cricket Council (ICC) has announced a new partnership with Mphasis. The partnership sees the Indian IT solutions provider become the Official Tech Partner of the 2023 ICC Men's Cricket World...
ICC announces boAt partnership for Cricket World Cup 2023
boAt is the Official Licensee of the 2023 ICC Men's Cricket World Cup, the International Cricket Council has confirmed after reaching an agreement with the Indian audio and wearables brand. The deal...
Pat Cummins signs endorsement deal with Carrera Eyewear
Australian professional cricketer Pat Cummins has been announced as a brand ambassador of Carrera Eyewear, part of the Safilo Group. As per the agreement, Cummins will headline campaigns and advertisements...
Big Bash League and BKT extend partnership
Indian tyre manufacturer Balkrishna Industries Ltd (BKT) has announced a three-year partnership extension with the Big Bash League (BBL). The partnership extension will see BKT continue on as an Official...
New Zealand Cricket Partners / Sponsors 2023
This article contains information regarding the organisations enjoying a strong branding presence across New Zealand men’s and/or women’s national cricket teams’ physical and digital assets as sponsors and partners of...
MS Dhoni teams up with JioMart
Indian professional cricketer MS Dhoni has been roped in as a brand ambassador by Indian e-commerce company JioMart ahead of the festive season. As per the deal, Dhoni will launch...
Cricket Australia expands HCLTech partnership
Cricket Australia has expanded its partnership with global technology firm HCLTech, which will thus serve as the Official Team Sponsor of the Australia men's national cricket team participating in the...
Afghanistan Cricket Board inks new Amul deal
The Afghanistan Cricket Board (ACB), Afghanistan's governing body for cricket, has roped in Indian FMCG dairy giant Amul as its men's team's Principal Sponsor for the 2023 ICC Men's Cricket...
Hisense ropes in Ravindra Jadeja as brand ambassador
Hisense, a Chinese multinational company that specialises in consumer electronics and home appliances, has announced the appointment of Ravindra Jadeja as a brand ambassador for its television, AC and refrigerator...
Hardik Pandya joins forces with BigMuscles Nutrition
Indian bodybuilding and health supplement brand BigMuscles Nutrition has roped in Indian professional cricketer Hardik Pandya as a brand ambassador. As per his agreement with BigMuscles Nutrition, Pandya will promote...
Afghanistan Cricket Board Partners / Sponsors 2023
This article contains information regarding the organisations enjoying a strong branding presence across the Afghanistan men’s national cricket teams’ physical and digital assets as sponsors and partners of the Afghanistan...
Bangladesh Cricket Board Sponsors 2023
This article contains information regarding the organisations enjoying a strong branding presence across the Bangladesh men’s and/or women’s national cricket teams’ physical and digital assets as sponsors and partners of...
Royal Netherlands Cricket Association Partners / Sponsors 2023
This article contains information regarding the organisations enjoying a strong branding presence across the Netherlands men’s and/or women’s national cricket teams’ physical and digital assets as sponsors and partners of...
Amul partners with Cricket South Africa
Indian FMCG dairy giant Amul has been announced as an Official Team Sponsor of the South African men's national cricket team following a partnership agreement with Cricket South Africa (CSA),...
Royal Challengers Bangalore (RCB) confirm new Director of Cricket appointment
The Royal Challengers Bangalore (RCB) have confirmed Mo Bobat as their new Director of Cricket ahead of 2024 Indian Premier League (IPL) season. Bobat, 40, has been working with the...
IndusInd Bank announces multi-year global partnership with ICC ahead of CWC 2023
Indian financial services bank IndusInd Bank has announced a multi-year association with the International Cricket Council (ICC), becoming a Global Partner of the 2023 ICC Men's Cricket World Cup as well...
KL Rahul teams up with Carriall
Indian professional cricketer KL Rahul has been roped in as a brand ambassador by smart travel luggage brand Carriall. Through the partnership, Carriall hopes to reach out to audiences pan-India....
Kapil Dev abducted in latest Disney+ Hotstar ad
A picture of India’s 1983 World Cup-winning captain Kapil Dev has been doing rounds on the internet, showing a bound and gagged Dev being led away. Many on the internet,...
Hardik Pandya joins forces with KRAFTON India
Indian professional cricketer Hardik Pandya has announced a new partnership with video game company KRAFTON India, which will see him join its popular battle royale game, BATTLEGROUNDS MOBILE INDIA (BGMI)....
Liberty and Melbourne Renegades extend partnership
Big Bash League (BBL) franchise Melbourne Renegades have announced a three-year extension of their partnership with non-bank lender Liberty. The partnership extension will see Liberty continue on as the Renegades'...
Onsitego partners with Hardik Pandya
Indian professional cricketer Hardik Pandya has been roped in as a brand ambassador by Onsitego. Regarded as an industry leader in device protection, Onsitego aims to "expand their device protection...
Suryakumar Yadav: Brand endorsements
Considered as one of the best T20 batters of his generation, Suryakumar Yadav is a white-ball sensation for Team India. After impressing with the Kolkata Knight Riders and the Mumbai...
Suryakumar Yadav partners with Crossbeats
Indian professional cricketer Suryakumar Yadav has been roped in as a brand ambassador by consumer tech brand Crossbeats. Yadav joins as the brand's first-ever ambassador and will promote its smartwatches...
BCCI teams up with SBI Life
The Board of Control for Cricket in India (BCCI) has announced a new three-year partnership with Indian life insurance company SBI Life. The deal will see SBI Life join as...
SG ropes in Smriti Mandhana as brand ambassador
Indian cricket gear and accessories company Sanspareil Greenlands (SG) has on-boarded Indian professional cricketer Smriti Mandhana as a brand ambassador. As per the partnership, the 27-year-old vice-captain of the India...
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