Indian cricketer Shikhar Dhawan has been announced as a brand ambassador for fantasy sports platform MyTeam11. One of the biggest fantasy sports platforms in the country, MyTeam11 holds the second...
The International Cricket Council (ICC), which has its headquarters in Dubai, is cricket's international governing body. The ICC, which represents 108 members, controls and oversees the game and collaborates with...
Leading Indian health food drink brand Boost Energy has released a new campaign ahead of the upcoming ICC Women's T20 World Cup 2023, featuring Team India captain Harmanpreet Kaur. https://www.youtube.com/watch?v=4XaBMml51vA...
The International Cricket Council (ICC) have announced electrical goods firm Polycab as an Official Partner of all global events until the end of 2023. The agreement will see Polycab sponsor all the major men's and women's ICC events in 2023 which will include the ICC Women's T20 World Cup in South Africa, the ICC World Test Championship Final in the United Kingdom, and the ICC Men’s Cricket World Cup 2023 scheduled in India. Polycab aims to reach out to wider audiences through the partnership and deepen their engagement with their existing customers. Nilesh Malani, President & Chief Marketing Officer, Polycab, commented, "It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, to partner with the International Cricket Council. The game is a passion for millions of fans worldwide, and being driven by the same philosophy, we at Polycab understand the importance of connecting with our customers through their passion. We are delighted to partner with ICC to support cricket and together we will create a memorable experience for our patrons.”
This article contains information about the organisations serving as sponsors and brand partners to the 2023 ICC Women's T20 World Cup and enjoying a strong branding presence across the tournament's...
The Board of Control Cricket in India (BCCI) has released the inaugural Women's Premier League (WPL) 2023 auction list. The list had a total of 1,525 players registered at first,...
Sky Sports has inked a long-term partnership with the International Cricket Council (ICC) which will see Sky broadcast all World Cup matches in the UK and Ireland till 2031. The eight year partnership which sees Sky retain the ICC broadcast and digital rights for both men's and women's events, will get underway from 2024. ICC recently has seen record viewership in the UK with the ICC Men's Cricket World Cup 2019 recording a stunning 8.8 million viewers, which is the highest ever UK television viewership number. Geoff Allardice, Chief Executive, ICC, commented, "We are delighted to partner with Sky Sports until 2031 as the home of ICC cricket in the UK and Ireland. For the first time, the partnership will be a direct relationship with Sky Sports which gives us some exciting opportunities for innovative collaborations.I am confident this partnership can support our long-term ambition to attract more players and more fans to the game."
Reward technology facilitator Enigmatic Smile has roped in former Indian cricket team captain MS Dhoni as their brand ambassador, for their Indian market. Enigmatic links rewards offered by brands, banks and retailers to the customers' cards through their identity layer. The firm aims to simplify the loyalty-rewards space by linking the customers' payment cards to the retailer's offers with a single sign-on and automating 'reward collection' process. Bish Smeir, CEO, Enigmatic Smile, commented, "Anyone who has ever launched a new product or service, especially when it involves strict compliance, security and safety standards, knows that cool headedness and high integrity are paramount. As Captain Cool, MS Dhoni embodies these two qualities, as well as those of loyalty and reliability. This is why we approached him to represent our brand in India. We are delighted to have him on board and look forward to a long and fruitful association”.
In a major step towards its commitment to back women in the sports ecosystem, sports brand PUMA India announced Indian women’s cricket team captain Harmanpreet Kaur as its latest brand ambassador on January 30, 2023. Harmanpreet was on-boarded over a very unique and intriguing social experiment that uncovered the country’s overall mindset towards gender perception in sports. PUMA posted a cryptic teaser video of a player taking position at the stumps and quizzed the audience to guess PUMA’s next brand ambassador, on January 28, 2023. PUMA tracked comments of consumers on Instagram and Twitter, native shopping platform Puma.com and retail stores. PUMA then followed it up with a video that revealed Harmanpreet as its new brand ambassador, thereby breaking moulds, busting archetypes and creating a strong culture for women in cricket and overall sport. As part of the partnership terms, Harmanpreet will endorse the brand’s footwear, apparel and accessories through multiple activities and campaigns throughout the year. With this, Harmanpreet Kaur joins PUMA’s illustrious roster, which consists of some of the greatest names from the world of sports, including batting legend Virat Kohli, champion sprinter Usain Bolt, football stars Neymar Jr and Sunil Chhetri, celebrated boxer MC Mary Kom, cricketer Harleen Deol and Para-Shooter Avani Lekhara. The sports fraternity, especially PUMA’s ambassadors, came in full support of Harmanpreet’s grand entry and welcomed her with special messages on social media.
Indian consumer technology brand POCO has roped in Indian cricketer Hardik Pandya as a brand ambassador. As the face of the brand, Pandya will work with POCO to launch its...
Education technology firm BYJU'S will be ending its sponsorship agreement with the Board of Control for Cricket in India (BCCI). BYJU'S has been the Main Sponsor of the India national...
The 2024 Indian Premier League (IPL) competition is on the horizon and there will be many fans all around the world that will be looking forward to the upcoming short...
Australian entertainment brand and leading broadcaster Foxtel has signed a new partnership with the Betway SA20. The new deal will see Foxtel join as the Official Broadcast Partner of the...
Indian media and entertainment company Viacom18 has acquired the exclusive media rights for the Women's Indian Premier League (WIPL). Viacom18 has secured the rights for five years for a reported...
McDonald's India West and South has launched its new Chicken Big Mac burger and has roped in former Indian cricketer Virender Sehwag for the launch. Sehwag headlines the new campaign...
On January 5, 2023, ICICI Prudential Life Insurance, the life insurance division of ICICI, announced a partnership with T20 specialist batter Suryakumar Yadav of the Indian cricket team to introduce...
Bisleri joins as Official Hydration Partner Indian packaged drinking water brand, Bisleri has announced a new partnership with Indian Premier League franchise Mumbai Indians. The three-year deal will see Bisleri...
Garuda Aerospace, Indian drone manufacturing company, launches its first-ever digital brand film #KhetonKeKaptan on January 4, 2023, which is aimed at encouraging youth and farmers to be captains of their...
Royals Sports Group-owned franchise Rajasthan Royals and Colors, an Indian general entertainment broadcast network, announced the launch of their brand-new cricket reality show, ‘Cricket Ka Ticket’, along with registration partner...
Sky Sports acquires broadcast rights Sky Sports has announced a new five-year deal with the upcoming South Africa T20 cricket league. The UK-pay-television broadcaster will be broadcasting the entire tournament...
Following the introduction of the game in the region in the late 18th century, the game has grown exponentially in the country and today India is one of the heavy-weights...
Killer Jeans replaces MPL as Official Kit Sponsor The Indian cricket team have a new kit sponsor after their current sponsor Mobile Premier League (MPL) was replaced. Indian clothing brand...
Cricket Australia extends broadcast rights Australia's cricket governing body, Cricket Australia (CA) has announced a billion dollar extension with their current broadcasters, Fox Sports and Seven Network. CA has been...
Let’s talk about the ever-chaotic, invariably-loved owners of our hearts and the reason for our heart problems — the Indian women’s cricket team. 2022 has been an eventful outing for...
TMT bar producer Shyam Steel has launched a new television commercial (TVC), which features Indian cricketer Virat Kohli and Bollywood actress Anushka Sharma. The commercial, which has been developed by...
Media and entertainment firm Zee Entertainment Enterprises Ltd has released a new ad film featuring Bollywood legend Shah Rukh Khan to promote the upcoming DP World International League T20. https://www.youtube.com/watch?v=g_D-Fwkmk_0...
The IPL 2023 auction is over. The action-packed event saw the most expensive buy in the history of the league take place as the Punjab Kings signed young British all-rounder...
Defending Indian Premier League (IPL) champions, the Gujarat Titans, have announced a new partnership with packaged drinking water brand Bisleri. The three-year deal will see Bisleri join as the Titans'...
This article contains information regarding the organisations enjoying a strong branding presence across the men’s and women’s Big Bash League (BBL) tournaments’ physical and digital assets as their sponsors and...
Global online betting and gaming firm Betway has announced a new partnership with Cricket South Africa (CSA). The partnership will see Betway become the Title Sponsor of the upcoming T20...
Read all the latest news on Page 15.
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