Punjab Kings (PBKS) announce playR partnership
The Punjab Kings (PBKS) have announced playR as their Official Fan Merchandise Partner for the upcoming Indian Premier League (IPL) season and beyond. The partnership is aimed at helping fans...
News on Cricket in India Page 13
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Shubman Gill joins Wings family
Indian consumer retailer electronic direct-to-consumer brand Wings has roped in Indian cricketer Shubman Gill as a brand ambassador. The partnership got underway with Wings' new campaign titled "Got Game?", which...
Gujarat Titans (GT) ink Crom? partnership
Indian Premier League (IPL) franchise Gujarat Titans (GT) have announced a new partnership with Crom?, bringing on the latter as their Official Electronics Partner. The partnership will see Crom? offer...
Mumbai Indians (MI) renew Usha International partnership
Indian cricket franchise Mumbai Indians (MI) have announced a partnership extension with Gurgaon, Haryana-based electronics brand Usha International. The extension will see the agreement between the two parties enter its...
Players who stood out in TATA Women’s Premier League (WPL) 2023
The TATA Women's Premier League's (WPL) inaugural campaign, which began at the start of this month, is now in its final stretch. The Mumbai Indians and the UP Warriorz are...
JBL announces new Delhi Capitals (DC) partnership
HARMAN, a wholly-owned subsidiary of Samsung Electronics, has announced a new partnership with Indian cricket franchise Delhi Capitals (DC). The partnership will see HARMAN's brand JBL serve as the DC...
Royal Challengers Bangalore (RCB) team up with EatSure
Indian cricket franchise Royal Challengers Bangalore (RCB) have roped in online food delivery platform EatSure as their men's team's Official Food Delivery Partner ahead of the 2023 Indian Premier League...
<a></a>These Technologies Changed the Sport of Cricket Drastically
Cricket is arguably the second most followed sports in the world. Trailing only behind football, cricket is loved by hundreds of millions of people around the globe. Besides watching cricket...
Nitish Rana teams up with SportsBuzz11
Fantasy sports platform, SportsBuzz11 have roped in Kolkata Knight Riders' star batsman Nitish Rana as their brand ambassador ahead of the upcoming Indian Premier League (IPL) season. As brand ambassador, Rana will be the official face of SportsBuzz11 and will star in various multi-channel marketing campaigns and be a part of multiple brand engagement activities. Rana will also be a part of various online and offline events. Dashmeet Kawatra, Managing Director of SportsBuzz11, commented, "We are delighted to have Nitish Rana as our brand ambassador. Nitish is a talented cricketer who embodies the values of sportsmanship, and we are confident that his association with SportsBuzz11 will take our platform to greater heights. We look forward to a long and successful partnership with Nitish." Rana, who has represented India in one ODI and two T20Is, will be seen in action for the Kolkata Knight Riders in the upcoming IPL season.
Sportiqo inks deal with Robin Uthappa
Sportiqo, a blockchain-based fantasy sports platform have roped in former Indian cricketer Robin Uthappa as their brand ambassador. The partnership will see Uthappa headline a host of digital campaigns for the brand. Robin Uthappa said, "Sportiqo is the perfect platform where I am able to find a cohesive link between sports and technology. The stock market is something that is often portrayed as being meant for a particular segment of the audience but with Sportiqo sports fans across age groups would not only be able to learn how the stock markets work but at the same time be able to use their sporting knowledge and skills to do it in a fun and engaging manner. 'Making the youth learn about investing and trading using cricket is a great idea. India needs creative options to improve the financial literacy of the masses and I am glad that Sportiqo is addressing that gap. I am proud to be associated with the platform.” Anindya Kar, Chief Product Officer and Co-founder, Sportiqo, said, "We are delighted to welcome Robin Uthappa to the Sportiqo family as our new brand ambassador. He is one of the most exciting cricketers of his era.With his disruptive and instinctively innovative approach to his sport, Robin Uthappa embodies the same pioneering spirit that will drive Sportiqo to keep pushing boundaries in the sector.”
Willow TV secures ICC cricket rights in US and Canada
Times Internet Limited has signed a four-year deal with the International Cricket Council (ICC), which will see Willow become the home of ICC cricket in the USA and Canada till...
Dinesh Karthik partners with Parimatch Sports
Indian wicket-keeper Dinesh Karthik has been announced as the brand ambassador of Parimatch Sports. Parimatch Sports, which is the sportswear brand of international sports betting firm Parimatch. Karthik will work with Parimatch Sports to create an exclusive line of apparel for the Indian market which is scheduled to be launched during the upcoming season of the Indian Premier League (IPL). Speaking about his new partnership, Dinesh Karthik, commented, "I’m thrilled to be associated with Parimatch Sports, which I am confident will soon be sharing space with the known names in sports attire. Because it’s an upcoming and youthful brand, it’s the perfect fit for me, for I feel I still have a lot to offer the game and to my team-mates. I can’t wait to be in the dugout again for The Premier League, and to show others that age is only a number.” A spokesperson for Parimatch Sports, said, "It’s a pleasure to welcome Dinesh Karthik to the Parimatch Sports family, and we are looking forward to him promoting this brand. Dinesh has appeal among the youth as well as the older generation, and his exploits in the last IPL would have won him even more fans. I’m sure he would be raring to go in the latest edition of the league, and we’re excited to partner him on this journey."
Mumbai Indians (MI) sign PlayR as official merchandising partner
Ahead of the 2023 IPL season, the Mumbai Indians (MI) have on-boarded global sports and lifestyle brand playR as their official global replica partner. As part of the deal, playR...
Delhi Capitals (DC) announce SportsBuzz11 partnership
Fantasy sports platform SportsBuzz11 has been revealed as the Official Fantasy Partner of the Delhi Capitals (DC). SportsBuzz11 will also serve as a back-of-shirt sponsor for the New Delhi-based franchise's...
Luminous Power joins forces with Rajasthan Royals
Inaugural Indian Premier League (IPL) champions Rajasthan Royals have roped in leading energy solutions provider, Luminous Power as the team's Title Sponsor for the upcoming season of the IPL, which gets underway from March 31, 2023. As Title Sponsors, Luminous Power will have their logo present on the front of the Rajasthan Royals' playing and training kits. The partnership builds on Luminous' vision of providing customer satisfaction through innovation and passion with a focus on execution and teamwork. Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, commented, "Luminous is a brand driven by innovation and technology which is central to what drives success for our franchise. Countless synergies have emerged as we’ve deepened our discussion around this partnership with innovation and sustainability being a core focus of both brands. We are incredibly excited about the impact we can achieve together and look forward to helping Luminous strengthen their national and global footprint through various campaigns during the season and beyond.” Preeti Bajaj, Managing Director & Chief Executive Officer, Luminous Power Technologies, said, "With over 35 years of expertise in creating innovative and technology driven products for our consumers, Luminous is one of the most reputed and reliable brands in India. This exciting partnership with Rajasthan Royals provides us with the opportunity to keep scaling and creating a tangible impact on our current and potential consumers. We have been associated with cricket in the past through other associations, and with this partnership with Rajasthan Royals, we aim to reaffirm our commitment to innovation and technology, and also promote exponential growth for the business leveraging the Royals’ domestic and global presence.”
Gujarat Titans ink Rario partnership
Defending Indian Premier League (IPL) champions Gujarat Titans have signed a new partnership agreement with cricket NFTs platform, Rario, with the latter joining as the Official Digital Collectibles Parter of the Titans for the upcoming IPL season. The partnership will see Rario launch exclusive digital player cards of the team and will give fans a chance to collect and trade unique digital cards of players such as Hardik Pandya, Rashid Khan and Shubhman Gill amongst others. The fans will also stand a chance to avail various benefits including building a collection, meeting players, watching matches like a celebrity, and receiving exclusive signed merchandise, among other things. Arvinder Singh, COO of Gujarat Titans, commented, "Gujarat Titans have always explored new ways to engage with the fans and facilitate greater interactions between them and the team – something Rario has revolutionised in recent times. We believe that this partnership will help us take the next step in forming a deeper connection with our supporters globally and take our fan experience to the next level.”
Gautam Gambhir teams up with Redcliffe Labs
Diagnostics service provider Redcliffe Labs has signed a new partnership with former Indian World Cup winning cricketer Gautam Gambhir. The agreement will see Gambhir join as the brand ambassador for Redcliffe Labs. As brand ambassador Gambhir will headline multiple marketing and advertising campaigns for the brand along with promoting the brand's high-quality diagnostic services across India. Dheeraj Jain, MD & Founder of Redcliffe Labs, commented, "We are thrilled to extend our association with Gautam Gambhir, who is not just a legendary cricketer but also a great human being. Gambhir's values, discipline, and dedication towards his work resonate with our company's ethos, and we believe that his association will further strengthen our brand's position in the market." Gambhir spoke about his new partnership, stating, "I am delighted to continue my association with Redcliffe Labs, a company that is making significant contributions to the healthcare sector. I have been impressed with their commitment to providing high-quality and affordable diagnostic services across India. I am excited to work with them to create more awareness about the importance of timely and accurate diagnosis."
MuscleBlaze ties up Shubman Gill for Fuel One Sports range
MuscleBlaze has announced the appointment of Indian professional cricketer Shubman Gill as a brand ambassador for its "Fuel One Sports" range. With this association, MuscleBlaze aims to strengthen its brand...
Women’s Premier League 2023 Team Sponsors: Royal Challengers Bangalore
This article contains information regarding the organisations enjoying a strong branding presence across the Royal Challengers Bangalore’s (RCB) physical and digital assets as sponsors and partners of their women's team...
Women’s Premier League 2023 Team Sponsors: Gujarat Giants
This article contains information regarding the organisations enjoying a strong branding presence across the Gujarat Giants’ physical and digital assets as sponsors and partners of the team for the 2023...
Gujarat Titans (GT) announce multiple sponsors ahead of IPL 2023
Defending Indian Premier League (IPL) champions Gujarat Titans have signed a partnership agreement with 26 partners ahead of the upcoming IPL 2023 season. The Titans have roped in 15 new partners while renewing partnership with 11 prior sponsors. Amongst the partners who will continue on for another year are Ather as Principal Partner, BKT Tires, Jio, Astral and Simpolo Ceramics as Associate Partners. ACKO, Equitas Bank, Timex, Rayzon Solar, Dream11 and boAT also continue on. The new sponsors for the team signed ahead of the 2023 season are Bisleri, Havmor, Croma, Jio Cinema, Nestle Munch, Rario, EM, Fancode, HRX, Cybeart, Radio One, Radio City, Top FM and HCG. Arvinder Singh, COO Gujarat Titans, commented, "Gujarat Titans’ innovative approach to signing partnerships reflects our values on and off the field. We are grateful to the 11 partners who have continued their association and support. It is a matter of great pride for us that the jersey remains unchanged from last year. We also welcome 15 new partners on board and look forward to a long and fruitful association with each one of our partners."
MyFab11 announces partnership with Kolkata Knight Riders (KKR)
Online sports fantasy platform, MyFab11 has been announced as the Principal Sponsor of double Indian Premier League (IPL) champions Kolkata Knight Riders. The partnership will see the MyFab11 also serve as KKR's front of the jersey sponsor and have their logo on the front of the KKR playing jersey. Anikendra Choudhary, Co-Founder & CEO, MyFab11, said, "We are thrilled to be a part of KKR, as our brand ideologies are aligned. We both believe and work towards achieving excellence, and rewarding our audience with high quality entertainment. With this partnership, our aim is to reach out to a pan-India audience and create a multi field surge in user downloads on our platform. It is a great honour to commence our partnership with Kolkata Knight Riders, who are one of the most loved franchises." Venky Mysore, CEO, Knight Riders Group, commented, "We are delighted to have MyFab11, a Kolkata based brand as our Principal Sponsor. We are returning to our home ground this time and couldn’t be happier to associate with a local home-grown brand. We are looking forward to a mutually beneficial partnership."
Virat Kohli teams up with Luxor
Stationary firm Luxor has roped in former Indian cricket captain Virat Kohli as their new brand ambassador. As the face of the brand, Luxor hopes to connect with the youth through Kohli's popularity and cement its position as an industry leader. Luxor will be launching a new partnership with German firm Schneider Pen and Kohli will be headlining various campaigns for that project as well. Pooja Jain Gupta, managing director, Luxor Writing Instruments Pvt. Ltd. said, "We are elated to partner with Schneider Pens for our upcoming portfolio of products. This is a significant milestone in our growth journey and in line with our continued endeavour to bring world-class products to Indian consumers. Schneider is renowned for its engineering and design superiority, and we look forward to jointly creating best-in-class writing instruments for the Indian market through our partnership. Further, our association with youth icon and cricket legend Virat Kohli as the new face of Luxor epitomises our shared commitment to the highest standards of performance and excellence. With this association, we also look forward to encouraging today’s youth to express themselves through the power of writing and bring change in the world.”
Chennai Super Kings team up with Vision11
Indian Premier League team Chennai Super Kings (CSK) have roped in sports fantasy gaming platform Vision11 has an Associate Sponsor. The year-long partnership will see Vision11 gain branding presence on...
JioCinema teams up with Suryakumar Yadav
Indian cricketer and Mumbai Indians’ star batter Suryakumar Yadav has been announced as the latest brand ambassador of JioCinema. The partnership will see Yadav work with JioCinema on a host of new fan engagement activities and star in various social media and television campaigns run by the brand. Suryakumar Yadav, spoke about his new collaboration, stating, "I am pleased to collaborate with JioCinema for the upcoming season of the Indian Premier League. JioCinema has been revolutionising the digital viewing experience for sports fans across the globe with their world-class presentation that is affordable and accessible. With the constant innovations on digital platforms making it a preferred option for fans, I look forward to this exciting partnership." Anil Jayaraj, CEO, Viacom18 Sports, said, "Suryakumar Yadav represents the same qualities that we stand for – world-class innovation, unmatched thrill and the need to keep fans entertained and engaged. Our presentation of the TATA IPL will reflect Suryakumar’s flamboyant 360-degree style batsmanship, giving the consumer the whole nine yards of consuming sports on digital with no boundaries of accessibility, affordability, and language.”
The Battle of Champions returns with second edition
A lawyer by profession, Apurva Daga, founded Cricket Lovers & Players back in 2019 with the goal of promoting the game in Kolkata, West Bengal and also use the game as a platform for networking for people from various industries, through various indoor and outdoor tournaments under the Cricket Lovers & Players moniker. Other members of the Cricket Lovers & Players team include Pankaj Arya, Dinkar Jeewani, Manish Harlalka and Ayush Sodhani. The Battle of Champions is the annual outdoor tournament which had its inaugural edition held in 2022 will be returning for its second season in March 2023. Other tournaments held have been the Alliance Turf Cup in 2018 and the Playmate Turf Cup since 2019, both of which are indoor tournaments and take place on an annual basis. The Battle of Champions 2023 edition will take place on March 18 and March 19, 2023 at the Bangur Avenue D Block, Kolkata. The day and night tournament will have six teams competing for the title. The 2023 edition will see the tournament introduce both men's and women's cricket as it aims to grow both the games and reach out to wider audiences, keeping true to its message of 'networking through the game'.
Kapil Dev joins QMS MAS family
QMS MAS (Medical Allied Services) has roped in former India men's national cricket team captain Kapil Dev as a brand ambassador. The partnership will see QMS launch its new medical...
My11Circle ropes in Arshdeep Singh as brand ambassador
Young Indian cricketer Arshdeep Singh has been roped in by Games24x7 as the brand ambassador for sports fantasy gaming platform, MyCircle11. As brand ambassador, Singh will appear in multiple TVC and social media campaigns for the brand. Arshdeep Singh, spoke about his new partnership, stating, "Cricket and India are synonymous and inseparable! Indian cricket fans come with a deep rooted understanding of the game, the upcoming players and the dynamics that drive a team to success. My11Circle gives these fans an opportunity to explore this engagement with the sport even further. It provides a fun and competitive environment to share their passion and knowledge and is an exciting way to stay engaged with various tournaments, players, and developments in the sporting world. I’m thrilled to be partnering with My11Circle, which has become one of the most loved fantasy sports platforms in India since its launch.”
Women’s Premier League 2023 Team Sponsors: Delhi Capitals
This article contains information regarding the organisations enjoying a strong branding presence across the Delhi Capitals’ physical and digital assets as sponsors and partners of the team for the 2023...
Gujarat Titans team up with Equitas Bank
Defending Indian Premier League (IPL) champions Gujarat Titans have announced a new partnership with Equitas Small Finance Bank. The partnership will see Equitas Bank join as the Proud Banking Partner of the team. The agreement will see the Equitas Bank logo present on the back of the team's helmet. The aim of the partnership is to highlight Equitas' role of 'transforming the lives of individuals through their lending and social responsibilities of ‘Beyond Banking’. Murali Vaidyanathan, Senior President and Country Head, Equitas Small Finance Bank, commented, "Equitas Small Finance Bank is excited to associate with a team like Gujarat Titans, which won the championship title in its first-ever IPL season. Through this partnership with a progressive and young team, we will be able to strengthen our association and extend our reach to a diverse segment of our population. 'The ‘Progressive Champion’ campaign is in line with the philosophy of our brand of progressive banking. We are a new-age bank that understands the evolving needs of the customer through an ideal platform to build a sustainable society and a responsible tomorrow. Furthermore, our association with the game of cricket also nourishes our relationship with the customers as we engage through the mode of entertainment that exhibits the bank’s core values of being fair and transparent.”
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