Luminous Power joins forces with Rajasthan Royals
Inaugural Indian Premier League (IPL) champions Rajasthan Royals have roped in leading energy solutions provider, Luminous Power as the team's Title Sponsor for the upcoming season of the IPL, which gets underway from March 31, 2023. As Title Sponsors, Luminous Power will have their logo present on the front of the Rajasthan Royals' playing and training kits. The partnership builds on Luminous' vision of providing customer satisfaction through innovation and passion with a focus on execution and teamwork. Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, commented, "Luminous is a brand driven by innovation and technology which is central to what drives success for our franchise. Countless synergies have emerged as we’ve deepened our discussion around this partnership with innovation and sustainability being a core focus of both brands. We are incredibly excited about the impact we can achieve together and look forward to helping Luminous strengthen their national and global footprint through various campaigns during the season and beyond.” Preeti Bajaj, Managing Director & Chief Executive Officer, Luminous Power Technologies, said, "With over 35 years of expertise in creating innovative and technology driven products for our consumers, Luminous is one of the most reputed and reliable brands in India. This exciting partnership with Rajasthan Royals provides us with the opportunity to keep scaling and creating a tangible impact on our current and potential consumers. We have been associated with cricket in the past through other associations, and with this partnership with Rajasthan Royals, we aim to reaffirm our commitment to innovation and technology, and also promote exponential growth for the business leveraging the Royals’ domestic and global presence.”
