BCCI ropes in multiple new partners for IPL 2024

The Board of Control for Cricket in India (BCCI) has announced four new partners for the Indian Premier League (IPL). My11Circle, Angel One, RuPay and CEAT join the IPL as Official Partners for the upcoming season and beyond, with multi-year partnerships signed.

My11Circle, which is a fantasy sports platform, has signed a five-year deal and aims to ‘engage cricket fans and offer them a unique and immersive fantasy gaming experience.’ Angel One, a financial services brand, has also signed a five-year deal and will provide the fans with ‘valuable insights to combine the excitement of trading with the passion for cricket.’

Indian card network, RuPay renewed its partnership with the IPL, signing a three-year deal to come onboard as an Associate Partner. RuPay will ‘enhance the payment and transaction experience for fans attending the matches, offering exclusive benefits and promotions for RuPay cardholders.’ CEAT, who have been serving as the IPL’s Strategic Time-out partner also renewed their partnership, for five years, to continue on in the same role. 

BCCI released a statement about the partnership, stating,

“The collaboration with these esteemed brands marks a strategic move to enhance the overall experience for IPL fans and further elevate the premier cricketing extravaganza to new heights. Each partner brings a unique set of offerings and synergies that promise to contribute to the success and excitement of the tournament.”