LaLiga club FC Barcelona has signed a partnership renewal with vehicle manufacturer CUPRA, who will continue on as the club’s Official Automotive and Mobility Partner and the Official Car till the 2029 season.
The partnership initially started in 2019 will see both continue to work towards growing the young talent and move towards electric mobility. The deal covers not only the football team but also the Spanish club’s basketball, futsal, handball and roller hockey teams also.
The deal will see the CUPRA branding present on the right sleeve on the men’s and women’s football team during the summer tours and international friendlies for the upcoming three seasons.
Joan Laporta, President, FC Barcelona, said,
‘We are very happy to extend our agreement with CUPRA until 2029 and expand it to all professional sports at FC Barcelona. In recent years, Barça and CUPRA have formed an extraordinary team that is now being strengthened to face the future with a winning spirit. The world of sports and cars share the challenge of always chasing the horizon in search of success. From this conviction, we will work together in the coming years, with a young, leading, global and committed brand as CUPRA.”
Wayne Griffiths, CEO, CUPRA, said,
“At CUPRA we share the values of FC Barcelona, the largest club in the world. Both brands face their challenges with passion, we have the ambition to win and a global vocation to inspire the world from Barcelona. Our common commitment to the future and new generations has created a unique connection that we are very pleased to prolong. The renewal of our global partnership means we can continue challenging the status quo on the pitch and on the road, and reinforce our ambition to make CUPRA a truly global Spanish brand.”
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