Bhavya Das - News Site Editor Page 11
Lux Cozi names Sourav Ganguly brand ambassador
Sourav Ganguly, former Team India captain and current BCCI president, has been signed on by innerwear company Lux Industries Limited as a brand ambassador for its Lux Cozi line. With...
Adidas launches "QR to Qatar" campaign for 2022 FIFA World Cup with Ranveer Singh
Kicking off the FIFA World Cup fever, Adidas, an official partner of the FIFA World Cup 2022, has launched a scannable ad film QR to Qatar featuring its brand ambassador...
League Legends Cricket hits record-breaking viewership numbers
The second season of Legends League Cricket (LLC) has recorded a massive 16-million-plus viewership across the digital streaming platforms in India. The league's digital footprint has also crossed 600 million...
Football Australia signs Subway as naming rights partner
The football governing body of Australia, Football Australia, has agreed to a deal with American fast food chain Subway. The three-year partnership makes the sandwich maker the new naming rights...
Inter Milan sign LeoVegas.News as infotainment partner
Serie A TIM side Inter Milan have struck a sponsorship agreement with the football magazine division of LeoVegas.News, which has been brought on board as the new infotainment partner on...
Cricket Ireland signs Amul as sleeve sponsor for 2022 T20 World Cup
Ireland's cricket-governing body Cricket Ireland has signed an agreement with Indian dairy giant Amul, the latter becoming the sleeve sponsor of the Ireland men's national cricket team for the upcoming...
Chicago Bulls net multi-year Motorola jersey patch deal
The Chicago Bulls have signed a multi-year jersey patch deal with Motorola, a Chicago-based technology hardware company. Beginning with the 2022–23 NBA season, Motorola's logo will appear on the front...
Fan Controlled Sports & Entertainment to launch basketball league in 2023
Fan Controlled Football (FCF), a tech-focused indoor football competition, is expanding with the debut of a comparable basketball concept league in February 2023. Fan Controlled Football (FCF), a professional 7-on-7...
Legends League Cricket set for broadcast across US, Australia and Indian subcontinent
With the second season of Legends League Cricket (LLC) underway in India, the spectacle of various cricketing legends playing together is set to have a global footprint, with the league...
2022 Ballon d'Or Awards announce Socios.com as Official Partner
Blockchain-based fan token platform Socios.com has been announced as the official partner of the 2022 Ballon d’Or Awards. The deal will see the 2022 Ballon d'Or Awards provide Socios.com with...