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Australian Open renews Asahi Beverages partnership
The Australian Open (AO) has announced a multi-year renewal of its partnership with Asahi Beverages, which will see its Peroni Nastro Azzurro and Somersby brands respectively serve as the Official...
Everton extends FIGS partnership
Premier League club Everton has announced an extension of their partnership with direct-to-consumer healthcare apparel and lifestyle brand FIGS. The extension will see FIGS support Everton's charitable branch, Everton in...
Corinthians sign three-year record deal with Vai de Bet
São Paulo-based Brazilian professional football club Corinthians have signed a historic partnership agreement with betting operator Vai de Bet in a deal reported to be the largest in Brazilian football...
Play247 Win is the best sports betting platform in India
The online sports betting market has been taking shape in India thanks to its several sports and gambling enthusiasts. With its passionate fans and fierce competition from several brands, claiming...
How Saudi Arabia’s sports ventures will affect global brands
Saudi Arabia’s dominance in the sporting world has been well-documented over the last few years, and it is only likely to grow. Questions, subsequently, are constantly raised about the sponsorships...
FC Bayern Munich partner with BitPanda
FC Bayern Munich have signed a multi-year partnership agreement with Austrian cryptocurrency firm BitPanda, which thus becomes a Platinum Partner and the Official Crypto Trading Partner of the Bavarian professional...
Carrie Schreiner joins Campos Racing, also becomes part of Sauber Academy
Campos Racing have added German driver Carrie Schreiner to their F1 Academy 2024 line-up. Schreiner will also be joining the Sauber Academy development programme. Schreiner was with ART Grand Prix...
Sky Sports to broadcast AFCON 2023 in UK
British pay-TV broadcaster Sky Sports has secured the exclusive UK broadcast rights for all games of the 2023 Africa Cup of Nations (AFCON). As per the agreement, AFCON matches will...
Alexander Zverev teams up with FlowBank
Swiss online bank FlowBank has signed a three-year partnership agreement with German professional tennis player Alexander Zverev. The deal will see FlowBank serve as Zverev's Official Financial Partner and support...
Ultimate Kho Kho joins hands with IndianOil
Ultimate Kho Kho, India's first-ever professional franchised kho kho league, has signed a partnership agreement with IndianOil, on-boarding the diversified, integrated energy major as the "Powered By" Sponsor for its...