Aditya Chaudhuri - News Site Editor Page 51
Melbourne Stars secure five:am organic deal
Big Bash League (BBL) franchise Melbourne Stars have announced a new partnership with Australian organic yoghurt brand five:am, which comes on board as an Official Partner. The agreement will have...
F1 Academy 2024 calendar out
F1 Academy has released the calendar for 2024 which will see seven races in the calendar. After its debut season in 2023, the second season of the all-women's racing series...
Adidas and Maharishi collab for Arsenal FC lifestyle drop
Together with Adidas, Arsenal Football Club have officially launched a limited-edition range of lifestyle wear with London-based streetwear fashion brand Maharishi. Comprising pre-match and travel wear ranges, the collection's unveiling...
Manchester City FC expand Rexona partnership
Manchester City Football Club have extended their partnership with Unilever brand Rexona. Rexona, the deodorant and antiperspirant brand, has been an Official Partner of the Mancunian professional football club's senior...
Lewis Hamilton unveils non-alcoholic blue agave spirit "Almave"
If one has been following Lewis Hamilton on social media for the last few days, it is hard to miss his posts about "Almave". But what is Almave? Here we...
UFC teams up with Bud Light
Anheuser-Busch beer Bud Light has been announced as the Official Beer Partner of the Ultimate Fighting Championship (UFC). The multi-year agreement gets underway from January 1, 2024, and will see...
Formula One renews partnership with RTBF
Formula One has announced a multi-year renewal of its partnership with French-language broadcaster RTBF (short for Radio-télévision belge de la Communauté française), which will therefore continue to broadcast F1 in...
Alpine F1 get star investors
French Formula One team Alpine, along with Otro Capital, have had some of the biggest names from the sporting world join their €200m fund as new strategic investors. These stars...
Newcastle United FC extend Saudia deal
Newcastle United Football Club (NUFC) have announced a partnership extension with Saudia, which will therefore continue on as their Official Airline Partner for the 2023/24 season and beyond. The national...
Melbourne Stars team up with Lite n' Easy
Australian dietary supplements brand Lite n' Easy has announced a new partnership with Big Bash League franchise Melbourne Stars. Lite n' Easy, as per the deal, will serve as an...