Aditya Chaudhuri - News Site Editor Page 46
Hewlett Packard Enterprise (HPE) to power Alfa Romeo F1 team
Swiss Formula One team Alfa Romeo have announced that Hewlett Packard Enterprise (HPE) will be helping them design and develop their car's aerodynamics going forward. Alfa Romeo and HPE have...
Jehan Daruvala calls time on Formula 2 career
Indian professional racer Jehan Daruvala has announced that he will not be competing in this weekend's Abu Dhabi race in Formula 2, thereby calling time on his Formula 2 career...
Booking.com renews partnership with UEFA for men's and women's Euros
The Union of European Football Associations (UEFA) has announced a new partnership agreement with online travel and accommodation platform Booking.com, which returns on the European football-governing body's partnership portfolio and...
Mercedes F1 reveal WhatsApp partnership
The Mercedes-AMG Petronas F1 Team have announced a new multi-year deal with WhatsApp, which will see the latter become the Official Messaging Partner of the team. The partnership has come...
Football Australia inks long-term Nike extension
Football Australia has announced a ten-year extension of its partnership with Nike, which will see the US sportswear and sports equipment giant continue on as the Official Apparel Partner of...
UFC extends Atomic Brands deal
The Ultimate Fighting Championship (UFC) has announced a partnership extension with canned cocktail company Atomic Brands, which will see its Monaco Cocktail brand continue on as the Official Hard Lemonade...
Arctos Partners invests in Aston Martin Aramco Cognizant F1 Team
Aston Martin Aramco Cognizant F1 Team have announced a new agreement with Dallas, Texas-based private investment firm Arctos Partners, which has come on board as an investor. The agreement will see...
F1 ropes in Las Vegas Sphere for Vegas race
Formula One has booked out the Las Vegas Sphere for this weekend's inaugural Las Vegas Grand Prix 2023, with the Las Vegas Sphere set to produce content throughout the weekend. ...
Red Bull Racing extend TAG Heuer deal
Red Bull Racing have announced a partnership extension with Swiss luxury watch brand TAG Heuer. The partnership, which kicked off in 2015, was last renewed in 2021 and was set...
FIA teams up with Viator
The Fédération Internationale de l'Automobile (FIA) has announced a new partnership with experiences marketplace Viator, as a Global Partner of FIA's One Road Programme. One-Road is a FIA-led loyalty programme....