Aditya Chaudhuri - News Site Editor Page 41

Liverpool FC extend Carlsberg partnership
Liverpool Football Club (LFC) have announced a ten-year extension agreement of their partnership with Carlsberg, which will see the Danish brewer continue on as the Official Beer Partner of the...

Unilever signs multi-brand UEFA Euro 2024 deal
British consumer goods company Unilever has announced a partnership agreement with the Union of European Football Associations (UEFA), the official football-governing body of Europe, making several of its "Nutrition" and...

FIFA Club World Cup 2023 to be broadcast by SPOTV
South Korean sports broadcaster SPOTV has been revealed as an Official Asian Broadcaster of the 2023 FIFA Club World Cup, which will be held in Saudi Arabia between December 13...

Rajasthan Royals (RR) partner with Curefoods
Indian Premier League (IPL) franchise Rajasthan Royals have announced a digital-first partnership agreement with F&B brand Curefoods, which will thus serve as an Official Partner to the Royals for the...

Luton Town FC continue Switchshop partnership
Luton Town Football Club (LTFC) have renewed their partnership with local IT firm Switchshop. Switchshop and Luton Town FC have collaborated on various community projects since first partnering up in...

Wolverhampton Wanderers FC extend Tipton & Coseley partnership
Wolverhampton Wanderers Football Club, colloquially referred to as "Wolves", have extended their association with British building society Tipton & Coseley, taking the partnership into its 13th season. The extension of...

AFC Bournemouth extend Heineken deal
AFC Bournemouth have announced a two-year extension of their long-standing partnership with Heineken UK, which will thus continue on as the Official Beer and Cider Supplier of the Cherries. Heineken...

Aston Villa FC partner with Real Unión Club
Aston Villa Football Club (AVFC) have announced a new partnership with Real Unión Club, a Spanish professional football club based in Irun currently playing in the Primera Federación, the third...

Cricket South Africa (CSA) announces LootMogul partnership
Cricket South Africa (CSA) has announced a partnership agreement with sport technology platform LootMogul. Aimed towards digital innovation in sports, the partnership will see CSA "bring a new dimension to...

Bengaluru FC partner with Proem Sports
Bengaluru Football Club have inked a partnership agreement with local sports tech firm Proem Sports. The partnership is aimed at improving fan engagement activities at Bengaluru FC's home ground, Sree...