Aditya Chaudhuri - News Site Editor Page 38
Australian Open nets Louis Vuitton partnership
The Australian Open (AO) has announced a partnership agreement with leading fashion brand Louis Vuitton, bringing it on board as the Official Trophy Trunk provider. The French luxury brand has...
Kick.com acquires Sauber chassis naming rights
The Alfa Romeo brand is set to leave Formula One, as it has been announced that the Sauber F1 team will be rebranded as "Stake F1 Team Kick Sauber" from...
Mumbai City FC sign merchandising agreement with FanCode
Mumbai City FC have roped in FanCode as their Official Merchandise Partner in a deal set to run till the end of the 2024/25 season. The partnership will see FanCode...
FIFA extends Panini deal till 2030
FIFA has extended its partnership with collectibles company Panini, which will see the Modena, Italy-based collectibles-publishing company continue on as the world football-governing body's official stickers, trading cars, trading car...
UFC inks deal with National Rugby League
The Ultimate Fighting Championship (UFC) has announced a new strategic partnership with Australasia's premier rugby competition — the National Rugby League (NRL). The partnership will see the NRL work towards...
UFC renews Toyo Tires partnership
The Ultimate Fighting Championship (UFC) has announced a multi-year extension with Toyo Tires, which will see the Japanese tyre manufacturer continue to serve as the UFC's Official Tire for three...
FC Barcelona and Estrella Damm extend partnership
FC Barcelona have announced a partnership extension with beer brand Estrella Damm, which will thus continue on as their Global Partner as well as the Official FC Barcelona Beer. The...
Revenant Esports partners with ViewSonic
Indian esports organisation Revenant Esports has unveiled ViewSonic, a global provider of visual solutions, as its official Monitor Partner. The collaboration with ViewSonic further solidifies Revenant Esports’ commitment to providing...
Aston Martin F1 extend Aramco partnership
Aston Martin Aramco Cognizant F1 Team have extended their partnership with Saudi integrated energy and chemicals firm Aramco, which will see the latter become the exclusive Official Title Partner of...
New Zealand Football and PUMA sign new deal
New Zealand Football (NZF) has signed a new long-term partnership agreement with PUMA, which will thus become the Exclusive Apparel Provider to the national football-governing body of New Zealand from...