Aditya Chaudhuri - News Site Editor Page 32
Nike signs new deal with International Hockey Federation (FIH)
Nike and the International Hockey Federation (FIH) have signed a four-year deal, which will see the former provide equipment to the latter's umpires and officials. Nike provided equipment at the...
BCCI lands Campa Cola and Atomberg Technologies for 2024–26 home season
The Board of Control for Cricket in India (BCCI) has announced new partnerships with Campa Cola and Atomberg Technologies, both of which have come on board as Official Partners of...
Iga ?wi?tek joins hands with Lego
WTA No.1 Iga ?wi?tek has revealed that she is the new face of toy manufacturer Lego in her home country, Poland. The four-time major singles winner has been a long-time...
Australian Open and Bondi Sands renew partnership
Suncare brand Bondi Sands and the Australian Open (AO) have extended their partnership till 2027, which will see Bondi Sands continue on as the Official Sunscreen Partner of the Grand...
Sony extends Indian subcontinent broadcasting rights agreement with UFC
Sony Pictures Networks India has announced the extension of its exclusive broadcast rights agreement for the Ultimate Fighting Championship (UFC) in India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and...
Tim Malyon announced as new FIA Sporting Director
The FIA has announced Tim Malyon as their new Sporting Director for the single-seater division. Malyon is set to replace the outgoing Steve Nielsen. Maylon, as FIA Sporting Director, will...
Williams Racing extend Power Unit agreement with Mercedes-Benz
British Formula One team Williams Racing have announced an extension of their Power Unit (PU) agreement with Mercedes-Benz, which will thus continue on as their official Power Unit Supplier as...
Australian Open signs Luckin Coffee agreement
The Australian Open (AO) has signed a multi-year partnership agreement with Chinese coffeehouse chain Luckin Coffee, which thus comes on board as the Grand Slam's Official Coffee Partner in China...
Tiger Woods and Nike part ways
Golf legend Tiger Woods and Nike have decided to end their 27-year-old partnership, as confirmed by Woods' agent, Mark Steinberg, to CNBC, calling it a "business decision". The decision marks...
Canadian Club renews Australian Open partnership
The Australian Open (AO) has announced a multi-year partnership renewal of its agreement with Canadian Club, which will thus continue on as the Official Dark Spirit Partner of the Australian...