Aditya Chaudhuri - News Site Editor Page 29
Mercedes-Benz expands Luminar partnership
Mercedes-Benz has announced a new, expanded partnership with global automotive technology company Luminar, which will see it partner with the Mercedes-AMG PETRONAS F1 Team as well as integrate its technology...
TrillerTV bags 2023 AFC Asian Cup exclusive media rights for UK and Ireland
Streaming platform TrillerTV has acquired the exclusive media rights for the 2023 AFC Asian Cup and will thus broadcast all 51 games of the tournament across the UK and Ireland....
Hardik Pandya stars in latest POCO campaign
Smartphone company POCO has teamed up with Team India all-rounder Hardik Pandya for the launch of its latest smartphone model: the POCO X6 Pro. The partnership sees Pandya headline the...
Rafael Nadal announced as Saudi Tennis Federation ambassador
Tennis icon and 22-time Grand Slam champion Rafael Nadal has been named as a brand ambassador by the Saudi Tennis Federation following a partnership agreement. The deal will see Nadal...
International Olympic Committee confirms partnership with Anheuser-Busch InBev
The International Olympic Committee (IOC) has signed a multi-year partnership agreement with Belgian drinks conglomerate Anheuser-Busch InBev (AB InBev). The partnership is scheduled to run until 2028. Joining as an...
Tottenham Hotspur FC and FC Bayern Munich to host 2024 NFL International Games
The National Football League (NFL) has revealed three host venues for the 2024 NFL International Games, with the home grounds of Tottenham Hotspur FC of the Premier League and FC Bayern...
Riot Games teams up with Kia America for League Championship Series
Riot Games has signed a partnership agreement with Kia America, the US division of the South Korean automaker, which will cover the League Championship Series (LCS). The partnership entails Kia...
MeduLance teams up with UP Yoddhas
Emergency medical service provider MeduLance has been announced as the Official Medical Partner of UP Yoddhas for the ongoing tenth season of the Pro Kabaddi League (PKL). In accordance with...
PV Sindhu: Endorsements | Investments
Pusarla Venkata Sindhu is one of the most recognised names in India. Having won gold at the 2019 World Championship and having become the first Indian female athlete to win two individual medals at the Olympics, worldwide success has made the badminton player hailing from Hyderabad a sporting icon in the country. Sindhu had a career-high ranking of world no. 2 in 2017, and recently won gold at 2022 Commonwealth Games. Aside from her on-court heroics, Sindhu is also one of the highest-paid female athletes, as reported by Forbes. With Sindhu being a brand magnet, here we take a look at the shuttler’s endorsement deals over the years. Biryani By Kilo - Biryani By Kilo (BBK), a food start-up run by Gurugram-based Sky Gate Hospitality Pvt. Ltd., announced acer shuttler, PV Sindhu, as its first-ever brand ambassador in January 2023. Sindhu will be seen face as the face of the brand, with their association considered more meaningful since the shuttler was born and brought up in Hyderabad according to the brand. Talking about their association, Sindhu said, “I am happy to be associated with Biryani By Kilo(BBK) as I have always been fond of their biryani, kebabs and curries. The brand is a pioneer in delivering fresh handi biryanis, dum-cooked especially for each individual order. I look forward to a fruitful partnership with the brand.”
Frances Tiafoe announced as Global Ambassador by Evian
Global mineral water brand Evian has roped in American professional tennis player Frances Tiafoe as its latest Global Ambassador. The partnership will see Tiafoe promote Evian through several marketing campaigns...