Aditya Chaudhuri - News Site Editor Page 206
Liverpool score new partnership with Vista
Vista to join the club’s sponsorship portfolio as their Official Small Business Design and Marketing Partner. Premier League side Liverpool have announced a multi-year partnership with design and marketing company Vista. The deal, which is Vista’s first sports partnership in the United Kingdom, will see the firm become Liverpool’s Official Small Business Design and Marketing Partner. The initial focus will be on supporting small businesses through the ‘Small Business of the Match’ experience, which is aimed at ‘making small feel big’. The two parties will also work on co-branded social media and digital content, in-stadium activation and promotion. Vista will also be partnering with a select number of small businesses to provide them with design and marketing services, while a handful of those companies will be given a ‘hero status’ at Liverpool’s home games.
MS Dhoni announced as Turtlemint ambassador
Dhoni to promote the message about the importance of getting health insurance. InsurTech platform Turtlemint has announced former Indian cricket team captain Mahendra Singh Dhoni as a brand ambassador. Through its partnership with the double World Cup-winning skipper, Turtlemint hopes to educate the masses about the importance of insurance and turning passive consumers into active ones. The firm has also launched the #ActiveHoJaao campaign which highlights the importance of health and why it should not be neglected. A recently-released ad film shows Dhoni speak about the different things we do in our day-to-day lives — from diets to exercises for our health. He then adds that, along with those, we should also get health insurance.
MS Dhoni partners with G Square Housing
Former Indian cricket team captain Mahendra Singh Dhoni has been announced as a brand ambassador for G Square Housing, one of South India’s largest and most experienced land aggregators and plot promoters. The partnership aligns with the company’s vision of growing pan-India. Given Dhoni’s global brand image, the Chennai-based firm will hope to capitalise on it to grow not only in South India but across the entire country.
PGL to host the first CS:GO Major in 2022
One of Europe’s biggest esports organisations, PGL has announced that it will be hosting the first CS:GO Major of 2022. The premier Counter-Strike tournament is set to be held in Antwerp, Belgium between May 9 and May 22, 2022. The tournament is reported to have a prize pool of US$1 million. he previous ones were held in London, Katowice, Berlin and Stockholm. PGL hopes to bring back the game in front of the audience at the Antwerps Sportpaleis, which can host a total of 18,000 people. This will also be the first time a Major tournament will be held in Belgium with the country’s most notable tournament hosting rights coming at the Charleroi Esports in 2019.
Cloud9 announces partnership with Blockchain.com
The multi-year partnership will see Cloud9 work with Blockchain.com to educate the esports community about financial literacy and cryptocurrency. The Blockchain.com logo will also be present on the Cloud9 jerseys, with the platform also receiving branding visibility on Cloud9’s digital channels.
BLAST Premier announces record 35 broadcast deals
e esports tournaments in 2022 broadcast in more than 130 TV territories and available in 25 languages.
AFCON 2021 Final Preview: Egypt vs Senegal
Seven-time champions Egypt will face Senegal in the final of the AFCON 2021 as the latter hope to secure their first-ever AFCON trophy. Two of Africa’s finest, Mohamed Salah and...
Manchester United to unveil Tezos deal
Tezos to be unveiled as the club’s training kit sponsor. According to The Athletic, Premier League giants Manchester United have reportedly signed a multi-year training kit sponsorship deal with...
Aston Martin announce Aramco partnership
The Formula One team has penned down a long-term deal. British Formula One team Aston Martin have signed a long-term deal with Saudi Arabian petroleum and natural gas company Aramco....
Arsenal announce Extramarks partnership
Extramarks announced as the club’s Official Learning Partner. Premier League side Arsenal have signed a new partnership with leading global provider of new-age digital learning solutions, Extramarks. The multi-year...