Aditya Chaudhuri - News Site Editor Page 17
Jill Scott, Virgil van Dijk star in latest Heineken campaign
Heineken has partnered with its brand ambassador, Liverpool FC and Netherlands men's national team star Virgil van Dijk, for its latest campaign titled "Cheers To The Real Hardcore Fans". Van...
FedEx becomes title sponsor of Open de France
Global courier service FedEx has acquired the title sponsorship rights of the Open de France, which is the oldest national open golf tournament in mainland Europe. As per the agreement,...
Football Australia partners with Nestlé
Australia's nationwide football-governing body, Football Australia, has signed a partnership agreement with Swiss food and drink conglomerate Nestlé. The partnership, set to be focused on "developing grassroots sports participation", will...
UFC teams up with Rizz Pharma
The Ultimate Fighting Championship (UFC) has announced a multi-year partnership agreement with Rizz Pharma. The partnership sees the US pharmaceutical company become an official partner of the UFC, gaining in...
Aston Martin F1 partner with Regent Seven Seas Cruises
Aston Martin Aramco F1 Team (AMF1) have roped in luxury cruise line Regent Seven Seas Cruises as their Official Global Cruise Line Partner on a multi-year deal. As per the deal, Regent...
DafaNews Bengaluru Open 2024 gets 12 new sponsors
The 2024 DafaNews Bengaluru Open, organised by the Karnataka State Lawn Tennis Association (KSLTA), has on-boarded twelve gold sponsors to elevate the stature of the tournament, set to take place...
McLaren Racing expand Workday partnership
McLaren Racing have expanded their multi-year partnership agreement with Workday, a US-based provider of enterprise cloud applications for finance and human resources. The expansion agreement will see Workday continue on...
Scuderia Ferrari expand Celsius deal
Scuderia Ferrari have renewed and expanded their partnership with Florida-based Celsius Holdings, the maker of the leading global fitness drink Celsius. As per the deal, Celsius becomes a Global Team...
McLaren Racing team up with Ecolab
McLaren Racing have roped in US-based water, hygiene, and infection prevention solutions provider Ecolab as an Official Partner on a multi-year deal. The partnership will see Ecolab support the Woking-based...
Sauber Academy signs Zane Maloney
Sauber has signed Zane Maloney for its driver development initiative, the Sauber Academy. The Barbadian racer will also become a reserve driver for the Stake F1 team, joining fellow Sauber...