Aditya Chaudhuri - News Site Editor Page 16

Saudi Pro League teams up with PepsiCo
The Saudi Pro League (SPL), officially known as the Roshn Saudi League, has signed a partnership agreement with beverage and snack food giant PepsiCo. The partnership, coming into effect for...

Betano partners with CONMEBOL
The South American Football Confederation, commonly referred to as CONMEBOL, has announced a partnership agreement with Brazilian betting company Betano. The partnership will see Betano serve as an Official Sponsor...

NBA and WNBA renew Dream11 deal
The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have announced a multi-year partnership extension agreement with Indian fantasy sports platform Dream11. The renewal will see Dream11 continue...

BWT Alpine F1 Team partner with Microsoft to launch STEM programme
BWT Alpine F1 Team have partnered with Microsoft to launch the "Race into STEM Programme, a global initiative aimed at inspiring young women to pursue their passions and create a pathway...

AFC Bournemouth signs new partnership Asset Alliance
Premier League club AFC Bournemouth have signed a new partnership with commercial vehicle leasing firm, Asset Alliance Group, who will be joining as Official Partner of the club. The partnership...

AFA expands American Express deal
The Argentine Football Association (AFA) has expanded their partnership with international credit card provider American Express (AMEX). The expansion sees AMEX become a Global Sponsor of the Argentine national teams...

Serie A gets new title sponsor
Italian energy company Eni's mobility transformation subsidiary Enilive has been announced as the new title sponsor of the Serie A. The multi-year partnership agreement will see Enilive hold the title...

Visa Cash App RB F1 Team partner with Hugo Boss
Visa Cash App RB F1 Team (VCARB), the side previously known as AlphaTauri, have announced a partnership agreement with German luxury fashion company Hugo Boss, which comes on board as...

Real Madrid CF partner with AJE Group
Real Madrid CF have signed a regional sponsorship agreement with Peruvian beverage company AJE Group. The partnership will see AJE Group's energy drink Volt become the Spanish professional football club's...

McLaren Racing team up with Optimum Nutrition
McLaren Racing have roped in global sports nutrition brand Optimum Nutrition as their Official Sports Nutrition Partner on a multi-year deal. The partnership will see Optimum Nutrition support the British...