The top-tier tennis tour for the men’s players, hosted by the Association of Tennis Professionals (ATP), the ATP Tour is a prestigious event in the tennis world.
The ATP Tour consists of competitions such as the Australian Open, the French Open, Wimbledon, the US Open, the ATP Finals, ATP Masters 1000, ATP 500 and ATP 250.
In this article, we look at the sponsors and partners of the ATP Tour.
Premier PartnerS
Emirates
In January 2016, the ATP signed a five-year deal with UAE flag carrier Emirates, which became a Premier Partner of the event as well as its Official Airline Partner.
A five-year renewal was signed by the two parties in 2019, which started from 2021 and sees Emirates continue to gain branding and global marketing rights from the partnership.
Platinum Partners
PIF
In March 2024, the ATP inked a partnership agreement with the Public Investment Fund (PIF), the sovereign wealth fund of Saudi Arabia.
The deal sees the PIF become the Title Sponsor of a host of ATP Tour events, including the ATP Final and the Next Gen ATP Finals. The 2024 Next Gen ATP Finals is now set to take place in Jeddah.
The PIF will sponsor several ATP Masters 1000 events, including the Indian Wells Open, the Miami Open, and the Madrid Open, as well as the ATP 500 China Open in Beijing. It will also serve as the Naming Partner to the ATP men’s player rankings.
Lexus
Premium car brand Lexus signed a multi-year partnership with the ATP in June 2023, joining as its Official Automotive Partner and a Platinum Partner.
The deal sees Lexus provide “a fleet of electrified models to support the transportation of the players, officials, staff and other guests” during ATP events.
Gold Partners
Infosys
Indian information technology consulting company, Infosys has been a Gold level and Global Partner of ATP since 2015, providing support for ATP’s development of digital assets and infrastructure such as the ATP PlayerZone, ATP Stats Leaderboards, ATP Second Screen and the ATP application.
In March 2024, the ATP signed a three-year partnership renewal agreement with Indian multinational IT company Infosys.
The renewed deal will see the ATP continue using Infosys’ Artificial Intelligence, Data Analytics, and Cloud tech to enrich fan experience and player performance. Infosys will also support the ATP’s goal of achieving net-zero emissions by 2040.
Nitto
Japanese adhesive manufacturing company Nitto has been a partner of the ATP Tour since 2017 and has been sponsoring the season-ending Nitto ATP finals.
In September 2020, the two extended their partnership for a further five years, with Nitto becoming a Gold Partner and the Official Athletic Tape Sponsor of the ATP Tour.
waterdrop
As per the deal, waterdrop provides ATP Tour players, employees and volunteers with its reusable bottles. It also has its hydration benches for the players and hydration station for fans at ATP events.
Haier
The ATP has extended its partnership with Chinese major home appliances brand Haier, who will continue on in their role of the ATP’s Official Home Appliances Partner and Gold Partner of the ATP Tour until 2025.
Haier will also ‘activate a global portfolio of partner tournaments through premium hospitality experiences, brand exposure and fan engagement. The event portfolio includes Nitto ATP Finals, Rolex Paris Masters, Mutua Madrid Open, Hamburg Open, Plava Laguna Croatia Open Umag and the European Open (Antwerp) in 2024 and 2025.
Official Ball, Racquet & Tennis Accessory Partner
Dunlop
Dunlop has been a Partner of the ATP Tour since 2019 and signed a five-year deal to become the Official Ball and a Silver Partner of the ATP Tour.
Official Supplier
Nilox
Nilox, a part of the Esprinet Group that offers a range of two-wheel electric personal mobility devices, signed a global partnership with the ATP in January 2023, joining as an Official Partner of the ATP Tour starting from 2023.
The partnership sees Nilox receive branding promotion on-ground at the ATP events, which helps the company promote its range of e-scooters and e-bikes.
LONGi
In April 2023, LONGi, a solar energy technology firm, signed a global partnership agreement with the ATP, becoming the Official Solar Energy and Hydrogen Partner of the ATP Tour in the process.
As a partner of multiple ATP events, LONGi uses its global platform to promote its message of sustainability.
Lacoste
French fashion brand Lacoste has been a partner of the ATP since 2002. Lacoste provides apparel to the line judges, ball kids and mascots at ATP events.
The two parties extended their partnership in November 2020, making Lacoste the Official Outfitter and Official Footwear Partner of the ATP Tour.
In December 2023, the ATP again renewed its partnership with Lacoste. The new deal, set to run until 2026, sees Lacoste continue serving as the Official Outfitter of the ATP Tour, providing the ATP staff and officials with apparel.
Asti DOCG
Italian beverage brand Asti DOCG became the Official Sparkling Wine of the ATP Tour following a partnership agreement between in January 2021.
As per the deal, Asti DOCG gets on-ground, on-court and digital branding exposure along with presence at the ATP’s official trophy ceremonies and corporate hospitality areas.
Also read: Gravity Media strikes association with ATP Media to offer ATP Events coverage
Sense Arena
Virtual reality (VR) tennis training company Sense Arena joined the ATP Tour as its Official VR Tennis Training Tool in August 2023 on a multi-year deal.
The partnership launched the ATP Tour Sense Arena, a co-branded platform operated via a Meta Quest 2 Headset paired with a haptic racquet. ATP players also have access to Sense Arena’s VR technology as part of this agreement.
Sense Arena and the ATP also work on developing their training platform by roping in advisors from the Medical Services, Technology and Business teams, producing educational content for the tennis community, especially on mental training.
OFFICIAL RACKET SPORTS PRODUCTS RETAILER
Tennis-Point
The ATP and online sports commerce and tech platform Tennis-Point signed a multi-year partnership agreement in March 2021, which saw the latter become the Official Racket Sports Products Retailer of the ATP Tour in a deal set to run until 2025.
Official Tennis Club
Ponte Vedra Inn & Club
The Ponte Vedra Inn & Club, which is situated in Florida, has been the Official Tennis Club of the ATP Tour since September 2012.
Past Deals
TopCourt
Digital learning platform TopCourt signed a multi-year deal with the ATP in June 2021, becoming the Official Tennis e-Learning Partner of the ATP Tour in the process.
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