Danish esports organisation Astralis have announced a new partnership with car subscription company :Dribe.
Through its partnership with Astralis, :Dribe will look to expand into the European market.
Kasper Sindt, commercial director at Astralis, commented:
“After a dialogue with :Dribe about the goal of hitting a target audience that is digitally native, we had no doubt about the match. Astralis will help with digital activation and conversely, we have already used :Dribe’s service when we drove around the country with our Counter-Strike players.
“We will make much more use of this in the future, both when it comes to our team and other activities, and we are extremely happy with the trust that :Dribe shows us with the collaboration, which has both a delivery and a purely commercial leg.“
Niels Kiel, Marketing manager for Dribe, said:
“I am very much looking forward to our collaboration. Astralis and :Dribe have common values and are both born digital. It is an interesting partnership for us, because Astralis has paved the way in esports, not only in Denmark, but has also contributed to professionalisation internationally. This is the journey that :Dribe faces and our goal is to set the tone in Europe by car.
“I look forward to building a strong partnership, and I have high expectations for the reach Astralis can give us with their large, loyal fan base. There is no doubt that esports in general is facing further growth and reach, of which Astralis will be a central part.
“One of the many points of similarity that became particularly clear in our dialogue is the passion and dedication of both companies’ employees. That :Dribe now has a complete digital mobility platform, which ensures that we can scale the car subscription without compromising on the high demands we place on the customer’s experience – this is solely due to the efforts of my talented and passionate colleagues over the past years.“
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