Premier League heavyweights Arsenal have signed a new multi-year partnership with UK car manufacturer MG Motor UK, who will be joining as the club’s Official Automotive Partner.
The agreement will have MG and Arsenal working on various engaging content and MG Motor will also support the Arsenal men’s and women’s teams and MG will have the branding visibility at the Emirates Stadium and Meadow Park.
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Juliet Slot, Arsenal’s Chief Commercial Officer, commented,
“We’re delighted to welcome MG to our family of partners. It’s a brand renowned for its history and heritage, but they also bring a forward-thinking mindset that aligns with our club’s ambitions. In their centenary year, we’re excited that MG can become part of our own long-term growth journey, and we look forward to working with them to promote their range of leading sustainable electric vehicles.”
Guy Pigounakis, Commercial Director at MG Motor UK, added,
“Joining Arsenal in our centenary year marks a significant chapter in MG’s story. We’re not just supporting a world-famous club; but aiming to drive forward the future of football by championing the growth of the women’s professional game and showing our passion for the greatest game on earth.”
*Quotation source: www.arsenal.com
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