French Formula One team Alpine have partnered with Xbox, which will join as the team’s Official Console Partner. The Xbox PC Game Pass will also become an Official Partner of the team.
The multi-year partnership will see the Xbox and Xbox PC Game Pass logos feature on the Alpine race car, the A523, and on various team assets during selected races, starting with the 2023 Japanese Grand Prix.
David Gendry, VP, Alpine Sponsoring, Partnerships and Communications, commented:
“We are extremely pleased to be partnering with Xbox, a household name and strong leader in the gaming industry. Over the past years, we teamed up successfully on a few projects that reached successfully to our fans worldwide. We are now proud to consolidate this experience into a longer-term partnership, built on the foundation of our shared values with both Microsoft and Xbox.“
Jerret West, CVP Gaming Marketing at Xbox, added:
“Today’s announcement with Alpine continues our push to reach more fans around the world through their love of sports. Motorsports is one of the most exciting sports categories in the world, with a diverse fanbase that comes together to embrace the thrill of competitive racing. Xbox and Alpine share common values when it comes to diversity, equity and inclusion, and we look forward to bringing the joy and community of gaming and racing to more people around the world through this exciting partnership.“
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