Alexander Zverev's Adidas Sponsorship in Jeopardy due to Public Outrage

Staff Staff

Alexander Zverev, World No. 7, is having a very split year overall. While his on-court performances have been top-notch, off-court incidents have troubled the young German. These incidents could affect his tennis career.

The German has been at the receiving end of many backlashes lately after comments from two of his ex-girlfriends. The accusations made by them can put him in trouble with his sponsors, including Adidas. His sponsorship contract with Adidas is set to expire at the end of 2020, and it would be interesting to see how his sponsors react.

The controversy started when Zverev’s ex-girlfriend Brenda Patea announced she was pregnant with her and Zverev’s child, and she stated that she has no intention to share the child’s custody with the tennis player. It appears that things did not end on good terms between them.

https://sportskhabri.com/2018/05/30/the-endorsement-world-of-alexander-zverev/

Things became worse when Zerev’s other ex-girlfriend Olga Sharypova accused Zverev of abusing her. He reacted to the comments, denied them, and said he has no idea why Sharypova said those things about him.

A few days ago, because of the controversial comments made by Zerev’s ex-girlfriends, the Rolex Paris Masters Instagram handle had to delete the tennis player’s post as people negatively started commenting on the post.

There was also enough outrage to a post featuring Zverev made by the Paris-Bercy social media. The post was also deleted later.

For Zverev, time will tell how the personal situation pans out and how it affects his sponsorships and tennis career on and off the court. He is looking forward to the Rolex Paris Masters 2020 and the ATP Finals.

Share this article
Staff

Staff

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from Tennis

ATP Tour Sponsors ATP Brand Partners

ATP Tour Sponsors

The top-tier tennis tour for the men's players, hosted by the Association of Tennis Professionals (ATP), the ATP Tour is a prestigious event in the tennis world.  The ATP Tour...

ATP renews Haier partnership

ATP renews Haier partnership

The Association of Tennis Professionals (ATP), the governing body of men's professional tennis, has extended its partnership with Chinese home appliances brand Haier, which will thus continue on as the...

Rohan Bopanna stars in latest ASICS campaign

ASICS has released its latest global brand campaign, titled "Move Your Mind with ASICS", which stars Indian professional tennis veteran Rohan Bopanna. The campaign highlights and celebrates the "transformative power...