AFC Bournemouth signs new partnership Asset Alliance

Premier League club AFC Bournemouth have signed a new partnership with commercial vehicle leasing firm, Asset Alliance Group, who will be joining as Official Partner of the club. The partnership will see Asset Alliance gain branding visibility across various club assets. 

Rob Mitchell, Commercial Director, AFC Bournemouth, commented,

“We’re thrilled to welcome Asset Alliance as an Official Partner of the club. We’re looking forward to working closely with Adam and Dan at Arbuthnot Latham and Grant and the team at Asset Alliance Group to develop a successful partnership. With offices a stone’s throw from our new Training Ground Complex, Asset Alliance Group is an organisation that shares our ambition for success and it’s great to have them on board.”

Grant Law, Marketing Director of Asset Alliance Group, added,

“This is a fantastic platform for our business and comes at an exciting time. As a UK wide leader in commercial vehicle, logistics and passenger transport vehicle leasing and finance, we have been hugely impressed with everything involving the club. We’re now relishing the opportunity to work with the club to help support their clear ambitions on and off the field. Aligning with an established and growing Premier League club will only bolster Asset Alliance Group’s burgeoning reputation in the UK transport industry.”