Indian Premier League (IPL) team Lucknow Super Giants (LSG) has roped in private life insurer SBI Life Insurance as their Lead Helmet Partner for the upcoming IPL 2024 season. The deal will see the SBI Life Insurance logo present on the helmets of the LSG team and they hope to reach out to wider audiences to make people aware of the importance of financial preparedness and promote a ‘culture of protection.’
SBI Life Insurance currently also serves as an Official Partner to the BCCI.
Ravindra Sharma, chief of brand, Corporate Communication & CSR, SBI Life, commented,
“Our association with Lucknow Super Giants underscores the need for protection at a deep emotional level, emphasising on ‘Irradon Ki Suraksha’ which recognises the need for individuals to cut out the noise and stay focused on their dreams. As a brand SBI Life provides the necessary impetus through insurance enabling individuals to stay focused on their dreams. Associating with a young and dynamic team like Lucknow Super Giants (LSG) allows us to reach millions of cricket enthusiasts, spurring conversations around the important role of insurance; thereby encouraging the larger populace to take progressive steps towards securing a financial future. As a nationally recognised brand, SBI Life foresees this collaboration as a way to synergize the world of cricket and insurance, emphasising the importance of protection both on and off the field.”
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