West Ham United’s women’s team have announced a new partnership with intimate hygiene brand, Femfresh.Femfresh will join the West Ham women’s team as their Official Hygiene Partner. West Ham and Femfresh will work together to create a ‘supportive environment where women can prioritise their health without hesitation, promoting confidence and self-care.’
Rebecca Rowley, Head of Partnerships at West Ham United, commented,
“The rise of women’s football allows us to tell untold stories and highlight different social issues with our commercial partnerships. By partnering with Femfresh, we aim to examine the connection between fitness and intimate hygiene, sparking a conversation that we hope resonates far beyond the pitch.”
Sonila Troka, Managing Director, Femfresh, added,
“The partnership between Femfresh and West Ham United women’s team is a powerful alliance that shows our unified mission. Like the exceptional athletes of the West Ham women’s team, Femfresh empowers women to look after their health with pride. We are thrilled to be working with the Club this year and look forward to uniting to foster powerful and vital conversations on the importance of intimate care and health.
‘This exciting partnership further solidifies our dedication to educating and empowering women from all life stages about the importance of intimate care, which not only promotes physical well-being but also nurtures mental health by fostering confidence, self-care, and a sense of well-being.”
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