FC Barcelona have announced a partnership extension with beer brand Estrella Damm, which will thus continue on as their Global Partner as well as the Official FC Barcelona Beer.
The partnership extension was announced through a new campaign titled “Un dia de partit” (“a matchday”), which is aimed at urging Barça fans to come and support their team on matchdays at the Estadi Olímpic Lluis Companys, which is currently serving as the Barça senior men’s team’s home ground while the Spotify Camp Nou undergoes renovation.
The five-year extension will also see Estrella Damm gain “major branding presence” at the Estadi Olímpic Lluís Companys and the Spotify Camp Nou when the team move back there. The beer brand will also continue to be associated with the club’s gastronomic services.
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