Italian Formula One team AlphaTauri have announced a special one-race partnership agreement with Japanese multinational video game publisher Bandai Namco Entertainment, thereby bringing its GUNDAM brand to the inaugural Las Vegas Grand Prix 2023.
The partnership will see AlphaTauri drivers Yuki Tsunoda and Daniel Ricciardo showcasing GUNDAM decals—RX-78-2 GUNDAM and XVX-016 GUNDAM Aerial—on the headrests of their respective AT04s.
The GUNDAM franchise currently spans a collection of toys, collectibles, animated series, feature-length films and a variety of video games.
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Fabian Wrabetz, Director of Marketing and Communication at Scuderia AlphaTauri, commented:
“GUNDAM is a globally recognized and beloved media franchise with passionate fans in every corner of the world. We immediately embraced the GUNDAM spirit and are delighted to welcome them as a partner of Scuderia AlphaTauri for the 2023 Las Vegas Grand Prix. This will be a collaboration to remember with multiple on and off-track activations that will push the limits of fan engagement in a fun and exciting way.“
Karim Farghaly, Senior Vice President of Corporate Development at Bandai Namco Entertainment America, added:
“One of the longest running Sci-Fi franchises in the world, GUNDAM has always been able to connect with fans all around the globe with its featured themes of heroism, standing up to adversity, and overcoming tremendous odds, mirroring in fiction the real-life challenges F1 drivers face each and every race. We partnered with Scuderia AlphaTauri because of their vision and cooperation to help bring GUNDAM to the inaugural Las Vegas Grand Prix, in a way that will be memorable and meaningful to both F1 fans and GUNDAM fans alike.“
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