McLaren Racing extend New Era partnership

Aditya Chaudhuri Aditya Chaudhuri

McLaren Racing have announced a multi-year extension of their partnership with headwear and lifestyle brand New Era. The extension agreement will see New Era become the Official Headwear Partner of all of McLaren’s race series teams from 2023 onwards.

As a result, New Era will continue to provide its products to drivers and fans of the McLaren Formula 1 team and the McLaren Shadow esports Team, while extending its support to the Arrow McLaren IndyCar Team, the NEOM McLaren Formula E Team, and the NEOM McLaren Extreme E Team as well.

McLaren will also work with New Era to release a specially-curated collection of caps to celebrate the company’s 60th anniversary.

Also read: Formula One 2023 Team Sponsors: McLaren

Lindsey Eckhouse, Director of Licensing & Digital Products, McLaren Racing, said:

We are delighted to extend and grow our partnership with New Era, a distinguished brand that shares McLaren’s ambition to be brave and bold. The response to our fan headwear has been fantastic, so we are excited to now bring New Era’s headwear to every series we race in. Our 60th birthday is an important milestone for our team, and New Era’s McLaren60 special edition cap will give our fans a great way to join us in celebrating.

Paul Gils, VP EMEA, New Era, added:

We have significantly grown our partnership with McLaren Racing over the last five years through its Formula 1 team, so we’re thrilled to be broadening our product offering to McLaren Racing’s wider fan base as their Official Headwear Partner across all five race series.

McLaren extends New Era partnership
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from f1

Stake F1 Team signs new partnership with Scania

Stake F1 Team Kick Sauber announce Scania partnership

Stake F1 Team Kick Sauber have announced a partnership agreement with transport solutions provider Scania. The deal will see the Swedish company serve as an Official Supplier to the Swiss...

Qatar F1 track teams up with Visit Qatar

Qatar F1 track teams up with Visit Qatar

The Lusail International Circuit, which hosts Formula One and MotoGP events, has partnered with the Qatar Tourism Authority, making "Visit Qatar" the Official Tourism Partner of the venue for 2024....

Audi accelerates Sauber takeover

Audi accelerates Sauber takeover ahead of 2026 F1 entry

Staff Staff

Audi has announced a complete takeover of the Sauber F1 team, reaffirming its commitment to Formula One as it gears towards a 2026 entry. The German automaker had announced in...