Jasprit Bumrah teams up with Performax

Aditya Chaudhuri Aditya Chaudhuri

Reliance Retail has announced Indian cricketer Jasprit Bumrah as a brand ambassador for its activewear apparel brand Performax. The brand is aiming to be able to compete with the likes of Nike, Adidas and Pumas following its decision to bring Bumrah on board.

The brand will be using Bumrah’s image to increase its exposure across the country. Performax is currently present in more than 330 Indian cities and towns across 1000 stores. 

Akhilesh Prasad, CEO, Reliance Retail – Fashion & Lifestyle, commented:

We are very happy to announce our association with Jasprit Bumrah. Jasprit has been a consistent performer leading India’s pace charge over the years and we aspire to build Performax as the 1st Indian sports brand of international repute. This association is among the first in a series of initiatives we plan to undertake towards establishing Performax as the preferred activewear brand for our customers.

Jasprit Bumrah added:

As an athlete, I am very particular about the gear that I use as the right fit inevitably helps better my game. Performax has an exciting line-up of high-performance technological active wear which should be the perfect partner for the next generation of Indian athletes. It’s exciting to associate with a brand with whom I share my personal mantra of maximum performance.” 

Jasprit Bumrah teams up with Performax
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from Cricket

BCCI ropes in multiple new partners for IPL 2024

BCCI ropes in multiple new partners for IPL 2024

The Board of Control for Cricket in India (BCCI) has announced four new partners for the Indian Premier League (IPL). My11Circle, Angel One, RuPay and CEAT join the IPL as...

Mumbai Indians team up with NIC Ice Creams

Mumbai Indians team up with NIC Ice Creams

Indian Premier League (IPL) franchise Mumbai Indians has roped in NIC Ice Cream as an Official Partner of the team for the upcoming season of the IPL. Through the partnership...

RCB partners with ConfirmTkt

Royal Challengers Bengaluru partner with ConfirmTkt for IPL 2024

The Royal Challengers Bengaluru (RCB) have announced a partnership agreement with online train utility and ticketing platform ConfirmTkt. The partnership will see ConfirmTkt serve as the Official Train Ticketing Partner...