LaLiga nets Vivo deal

Aditya Chaudhuri Aditya Chaudhuri

Vivo announced as LaLiga’s Official Smartphone Partner.

 

Chinese technology firm Vivo has signed a two-year partnership with LaLiga, which will see it become the Official Smartphone Partner of the Spanish football topflight.

The partnership is aimed at promoting digital transformation and spearheading Vivo’s expansion in Spain.

 

Diego Xiao, President for Spain and Portugal, Vivo, commented:

LaLiga and Vivo share a passion for making new, unique and innovative experiences possible for our fans. In fact, a fundamental part of this collaboration, in line with the slogan of a campaign we’re launching “Cuánto más lo vives, más te une (The more you live it, the more it unites you)”, is the commitment of both brands to design, innovation and passion.

 

Óscar Mayo, Executive General Director, LaLiga, added:

We are delighted to welcome vivo to the portfolio of LaLiga sponsors. We both look for excellence in what we do. At LaLiga, we work to offer football fans the best audiovisual products and we know that vivo focuses on helping its users to enjoy the greatest experiences and to achieve the ‘Perfect shot’.

 

With the LaLiga partnership, Vivo continues to strengthen its sports sponsorship portfolio. The smartphone brand was recently the Official Partner at the 2020 men’s Euros and has also partnered with FIFA Men’s World Cup 2022 as well as the 2024 men’s Euros. Vivo was also, up until recently, the title sponsor of the Indian Premier League.

 

LaLiga nets Vivo deal
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from Football

Ajax and Coca-Cola renew their partnership

AFC Ajax and Coca-Cola renew partnership

AFC Ajax have announced a multi-year partnership renewal agreement with Coca-Cola. The renewed agreement will see the American multinational non-alcoholic beverage giant remain an Official Partner of the Amsterdam-based Dutch...

New York Red Bulls team up with Toyota

New York Red Bulls team up with Toyota

Major League Soccer (MLS) club, the New York Red Bulls have announced a new multi-year partnership with the Greater New York Toyota Dealers Association (GNY TDA) with the latter joining...

NWSL inks new deal with Amazon

NWSL inks new deal with Amazon

The National Women’s Soccer League (NWSL) has announced a new multi-year partnership with retail giant Amazon. The partnership will see Amazon become the league's Exclusive Retail Sponsor and also the...