Liverpool Surpasses United: Signs Multi-year deal with Nike

Staff Staff

When you walk into a stadium full of passionate football fans screaming in joy to support their club, the most eye-catchy moment is the sea of red, blue, or white you witness jumping up and down in the stands. Many players believe that it’s all about the shirt you play in, and whenever that shirt is mentioned, it’s all about who makes it for the club. This is why shirt deals have over the years become a significant part of merchandising and revenue for all the clubs. Many iconic shirt deals have been witnessed along the years like the Adidas Real Madrid kit or the purple and blue classic Barcelona kit donned by the legend Ronaldinho.

https://www.instagram.com/p/CD0jtVHJyhZ/

To match that kind of success and greatness, Liverpool has signed a massive £80 million-a-year shirt deal and parted ways with former partners, New balance, by winning their law dispute against the latter in October. New Balance was not happy with the decision as they had a clause in their contract, which said that the manufacturers would regain partnership with the club if they matched the offers being presented by the other brands, which according to them, they did. Although the money was sufficient, Liverpool stated that Nike’s royalties (20%) would almost make this deal worth around £100Mmillion. Moreover, the pull this brand has over the people would make merchandising and distribution more efficient, thereby making the club significant revenue profits that will be far better than they had earlier.

https://www.instagram.com/p/CBoe61mBZ5b/

All the Liverpool players revealed the new Nike jersey on their social media accounts wearing the new kit for the upcoming 20/21 season, which were loved by the Kop and shared worldwide. This deal is said to overcome their rivals Manchester United’s kit deal with Adidas, worth £98.7 million a year. And as per Liverpool’s managing director and chief commercial officer Billy Hogan, this deal “shows the club’s ambitions for growth and would bring the fans joy with new and exciting products.”

As the new Premier League season starts this month, the Reds will be looking to defend their new strips’ honor. Let’s see if the change of sponsors can bring a new spark to the already firing Liverpool squad.
Written By
Shashwat Nishant

Share this article
Staff

Staff

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from Football

Ajax and Coca-Cola renew their partnership

AFC Ajax and Coca-Cola renew partnership

AFC Ajax have announced a multi-year partnership renewal agreement with Coca-Cola. The renewed agreement will see the American multinational non-alcoholic beverage giant remain an Official Partner of the Amsterdam-based Dutch...

New York Red Bulls team up with Toyota

New York Red Bulls team up with Toyota

Major League Soccer (MLS) club, the New York Red Bulls have announced a new multi-year partnership with the Greater New York Toyota Dealers Association (GNY TDA) with the latter joining...

NWSL inks new deal with Amazon

NWSL inks new deal with Amazon

The National Women’s Soccer League (NWSL) has announced a new multi-year partnership with retail giant Amazon. The partnership will see Amazon become the league's Exclusive Retail Sponsor and also the...