Following is a list of companies and organisations that are enjoying a strong branding presence across the physical and digital assets of the 2021 CONCACAF Gold Cup.
Allstate – The 1931-founded, Northfield Township, Illinois-headquartered American insurance company serves as the official auto, life, home and retirement insurance partner to the tournament since March 2015. It has also served as the Official Protector of the Gold Cup Trophy in the past, providing fans access to the trophy during its tour every time the tournament is held in the United States.
Angry Orchard – Based near Walden, New York, the American hard cider brand is serving as the official hard cider of the tournament since March 2021 on a one-year deal, covering this year’s iteration of the Gold Cup. Apart from branding rights, the partnership also entails tournament-themed products as well as collaborative fan engagement and unique experiences opportunities.
Modelo – Owned by Victor, New York-headquartered American beer, wine and spirits producer and distributor, Constellation Brands, beer brand Modelo serves as the Official Beer to the CONCACAF Gold Cup since March 2017. Apart from branding rights, the deal also includes license for tournament-themed products.
Qatar Airways – Qatar’s state-owned, Doha-headquartered flag carrier became the official airline partner of the Gold Cup in a multi-year sponsorship deal in July 2021. As part of this partnership with CONCACAF, Qatar Airways will also serve as the presenting sponsor to the 2022-23 CONCACAF Nations League. Qatar’s national football team are also participating in the 2021 Gold Cup as invited guests.
Scotiabank – The Toronto-headquartered Canadian multinational banking and financial services company first partnered up with CONCACAF in a four-year deal in December 2014 covering multiple tournaments for the federation. The two further extended this deal in April 2018 to run until 2022.
Scotiabank serves as an official sponsor to the Gold Cup and is the title sponsor of the CONCACAF Champions League. The deal also covers the federation’s Nations League and the Women’s Championship along with other youth-focused initiatives.
Valvoline – The Lexington, Kentucky-headquartered American automotive oil, additives, and lubricants manufacturer and distributor serves as an official marketing partner and the official motor oil and lubricant of the Gold Cup since April 2019. The two parties last renewed their partnership ahead of the 2021 iteration of the tournament in a one-year extension in June 2021.
Valvoline serves as the official presenter of statistics and infographics throughout the tournament. With the 2021 extension, it is also set to officially sponsor all of the injury time minutes at the end of each and every half for every match (“Extra Time”) throughout the tournament.
Nike – The Beaverton, Oregon-headquartered American sportswear and sports equipment giant is a long-time partner of CONCACAF. The partnership sees the company serve as the official match ball supplier to the CONCACAF Gold Cup. For this year’s tournament, Nike’s Flight is the official match ball.
Toyota – The Toyota, Aichi-headquartered Japanese carmaker serves as the official motor vehicle to the Gold Cup since July 2017. Apart from branding rights, the deal also entails several fan engagement opportunities.
Chick-fil-A – The 1946-founded, Atlanta, Georgia-headquartered American fast food restaurant chain also serves as an official sponsor to the 2021 CONCACAF Gold Cup.
Leave a Reply